Episode 11: The B2E Framework with Dave Mastovich
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Episode 11: The B2E Framework with Dave Mastovich
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In this episode of Agency Download, Dave Mastovich, CEO of MASSolutions and bestselling author of No Bullshit Marketing, joins host James Williams to share how intentional planning, creativity, and strategic storytelling drive business growth.
Dave breaks down his B2E (Business to Employee) framework, showing how treating employees as a core audience strengthens culture, boosts retention, and drives results. He emphasizes defining specific behaviors, not just listing values, to align teams and create lasting impact. They also discuss how marketers can focus on strategy over automation, spot growth trends before they happen, and use creativity to solve complex problems.
Dave highlights how reading, writing, and personal discipline sharpen strategic thinking that AI cannot replace. This episode delivers actionable insights for anyone in marketing, advertising, or creative leadership looking to build culture, retain talent, and drive growth from the inside out.
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