Episode 1: The Map You're Using Is Wrong
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Episode 1: The Map You're Using Is Wrong
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In episode 1 of True North, Andrea explains that many good businesses fail not from lack of talent or money but because they rely on outdated mental models — "maps" — that no longer match the market.
Using Blockbuster as an example, the episode shows how expired beliefs create friction and blind founders to new opportunities.
The episode closes with one simple action: write down one belief about your business you've never tested.
That small step starts the process of updating your map and sets up the next episodes, which explore why questioning those beliefs is difficult and how to overcome it.
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