Episode 1 - Navigating in the Unseen War
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Episode 1 - Navigating in the Unseen War
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In Episode 1 of Season Two of The Unseen War, Frank Warren explains why waiting for certainty—court rulings, policy reversals, or the "end" of the trade war—is no longer a viable strategy for family-owned manufacturing companies.
Season One was about naming reality.
Season Two is about operating inside it.
This episode explores why volatility is no longer an interruption but the operating environment—and why resilient companies don't react to every ruling or headline. Instead, they build operating strength through decision clarity, supplier optionality, tariff literacy, and disciplined family governance under pressure.
Using the ongoing VOS Selections tariff case as context, Frank explains why even a favorable court decision cannot undo broken supply chains, damaged relationships, or lost companies—and why leaders who pause waiting for certainty risk missing their moment to adapt.
This is not about panic.
It's not about quick fixes.
It's about disciplined leadership when certainty is unavailable.
If you lead a family-owned manufacturing business, Season Two is for you—not because you need more information, but because you deserve clarity.
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