Ep.286 – A Catalog of Possibility: The Rise and Fall of the Atari Program Exchange

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Ep.286 – A Catalog of Possibility: The Rise and Fall of the Atari Program Exchange

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In 1981, Atari quietly launched the \Atari Program Exchange\, opening its doors to hobbyists, students, and programmers who did not work inside the company walls. In this episode, we explore how Dale Yocum’s scrappy mail order catalog became a proving ground for ideas that Atari’s traditional publishing arm would never have touched. We trace the rise of programs like My First Alphabet, Eastern Front, Caverns of Mars, Typo Attack, Getaway, and Dandy, following how bedroom projects turned into bestsellers, careers, and even arcade inspiration. Our conversation also looks at the Atari Star awards, the culture shift inside the company, and why the exchange quietly disappeared during the crash of 1983. Join us as we flip through the catalog and rediscover the Atari Program Exchange on today’s trip down Memory Card Lane.

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