Ghostwriting can sound mysterious—but Kent Sanders pulls back the curtain and shows how practical (and relational) it really is. In this conversation, Kent shares how he went from teaching ministry and theology at a small Christian college to building a full-time writing business, why ghostwriting is often misunderstood, and what it takes to become the kind of steady, professional presence high-level clients trust with their “book baby.”

• Kent’s winding road into writing—and why his shift started with a practical need to support his family
• A clear, everyday definition of ghostwriting (hint: you’ve “used” a ghostwriter before—think greeting cards)
• How ghostwriters capture a client’s voice through listening, patterns, and a collaborative revision process
• What the ghostwriting process actually looks like: outlines, Zoom interviews, transcripts, “brain dumps,” and intensive sessions
• How ghostwriting intersects with publishing: self-publishing, assisted self-publishing, hybrid, and traditional publishing
• The ethics question—and why Kent believes ghostwriting is a natural extension of how books are always made (teams, editors, designers, etc.)
• Why professionalism matters more than people think (reliability, calm communication, and emotional regulation)
• What clients are really looking for when choosing a ghostwriter: trust, steadiness, fit, and the ability to create psychological safety

• Kent’s 3 best tips for aspiring ghostwriters

  1. Publish your own book (and invest in a professional cover)
  2. Tell people what you do—build visibility and clarity
  3. Get your first client win quickly to build momentum and confidence

• “Ghostwriting happens all the time—we just don’t frame it that way.”
• The “Find the Ghostwriter” game: Kent looks for hidden credit clues in acknowledgements and encourages ghostwriters behind the scenes.
• A helpful distinction: author vs. writer—the ideas can be the author’s even when a writer shapes them.

Kent treats ghostwriting like high-level consulting: yes, the deliverable is writing, but the work also includes clarity, support, structure, and calm leadership throughout a complex process.

Kent Sanders is a ghostwriter, entrepreneur, and author/co-author of dozens of books. He writes books for business leaders and hosts The Profitable Writer podcast. He also leads The Profitable Writer Membership, helping writers increase their impact and income through practical strategy, mindset, and professionalism.

• Website:kentsanders.net
• Community + Podcast:theprofitablewriter.com
• Amazon: Kent Sanders