Ep 46: Beyond the ILS - Where Renters Actually Start Their Search Today
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Ep 46: Beyond the ILS - Where Renters Actually Start Their Search Today
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The renter journey has changed—and relying only on ILS platforms is no longer enough to win leases.
In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills discuss how renters actually search for apartments today and why communities need to think beyond traditional listing sites.
From Google and social media to reviews, AI search, and Google Business Profiles, this episode explains how modern renters research across multiple touchpoints before ever submitting a lead—and why visibility everywhere matters.
You'll learn:
- Why ILS platforms are still valuable—but no longer the entire renter journey
- How renter search behavior has shifted beyond traditional apartment directories
- Why Google, Maps, reviews, and Google Business Profiles are critical discovery tools
- How social media influences apartment decisions through lifestyle and authenticity
- Why AI search and GEO (Generative Engine Optimization) are changing visibility strategies
- The importance of auditing your online presence across every channel
- How full-funnel marketing creates more opportunities to reach renters
To suggest a topic, get in touch!
For more multifamily marketing help, connect with us at Resident360.
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