People often turn to family, friends, and Google to make healthcare decisions and find healthcare providers. This can lead to confusion and misinformed decisions. Healthcare partners can – and should - step in and offer solutions that simplify this process and provide knowledgeable information. For example, care guidance tools can make the care selection process simpler for members. Healthcare partners provide services that enable people to receive high-quality care.

These omni-channel solutions assist members by meeting them where they are, whether through preventative care or other programs, and by helping members make timely and appropriate healthcare decisions based on their age, gender, and other demographics. Additionally, care guidance solutions can close care gaps by motivating members to see a doctor and reducing barriers to care. With the mission to ensure a healthier population while increasing member engagement and satisfaction, healthcare partners can improve the care experience for members.

These were the key themes of the latest Future Healthcare Today podcast, where Kristin Gasteazoro, SVP, SmartShopper Sales and Client Performance at Zelis, discussed care guidance tools and omni-channel solutions for improving member engagement.