Nick and Michael are diving into one of the strangest, most unexpected trends affecting urgent care patient volume in 2025.

What do Google search trends, flu season, and a total lack of hurricanes have in common? More than you think.

In this data-backed (but totally human) episode, the guys break down a theory that’s been stirring in real client conversations, Google Trends graphs, and a surprising comment from Alabama’s favorite weatherman.

Here’s what they unpack:
🌡️ Why urgent care search demand is down 20–30% compared to last year
💻 How real-time Google Trends can reveal hidden shifts in patient behavior
💰 Why fewer people are “sick enough” to justify a copay right now
🌪️ What hurricane pressure systems have to do with sinus drainage and clinic visits
🧠 The mindset behind skipped visits—and what it means for your marketing
📉 What clinic owners can (and can’t) control when volume dips

This episode is part insight, part weather report, and 100% focused on helping you understand what’s really happening with patient behavior right now so you can lead with clarity and prepare for what’s next.

🔗 Resources & Mentions:

• Google Trends: https://trends.google.com/
• James Spann (Alabama Meteorologist): https://abc3340.com/weather
• Learn about Patient Care Marketing Pros' 90-Day Patient Acquisition Framework: https://patientcaremarketingpros.com/schedule-a-call/

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com

🎵 Intro/Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ