In this episode, Michael and Vernon talk with longtime friend and colleague Jarred Truschke—designer, instructional leader, and the creator of MyPurpose, a journal and AI-powered app that helps people align goals with their identity and values.

Jarred shares the personal journey that led to the creation of the MyPurpose framework, which guides users through defining their purpose in eight life areas, clarifying core values, setting identity-based goals, and translating those into meaningful daily actions.

The conversation also explores how AI can support personal growth (without replacing your job), and how tools like MyPurpose empower both individuals and leaders to make progress with intention. Whether you're leading a team, mentoring students, or just trying to figure out your next steps, this episode will help you pause, reflect, and prioritize with purpose.

Order your copy of MyPurpose on Amazon at: https://amzn.to/4oAfF8S

Storytelling is a leadership superpower—but too often, we don’t use it well. In this episode, Michael and Vernon dive into why stories matter, especially in leadership roles where influence matters more than control.

They share three of the essential story types every leader should have in their toolbox—value, founder, and purpose stories—inspired by Kindra Hall’s book Stories That Stick. You’ll hear: How Kindra Hall’s Normal–Explosion–New Normal model compares to the Hero’s Journey and the MACRO PPP (Problem–Path–Payoff) structure.

Real leadership stories told live on the podcast—with feedback from AI voices Sarah and Imogene!

Tips on how to craft your own leadership stories that connect with your team and inspire meaningful change. Whether you're a mid-level manager or a senior leader, this episode will challenge you to reflect, connect, and tell your own story better.

🎙️ Storytelling Challenge: This week, record a short version of one of your own leadership stories—value, founder, or purpose. Then share it with a colleague, your team, or even a voice memo to yourself. Not sure how to begin? Visit engagedbydesign.com to download our free storytelling prompts or reach out for a coaching session.

Affiliate Links:

Books referenced in this episode

• MACRO Leadership, by Michael Cottam: https://amzn.to/476zHRP
• Stories That Stick, by Kindra Hall: https://amzn.to/4lZ9Ksk
• Building a StoryBrand 2.0, by Donald Miller: https://amzn.to/4ocHGmG
• Storyworthy, by Matthew Dicks: https://amzn.to/4fbCxqN

The technology we used

• Shure MV7+ Microphone: https://amzn.to/4obxnPC
• Shure MV7i Microphone with Audio Interface: https://amzn.to/3GX0Jkb

In this second episode of our two-part series, Michael and Vernon explore what happens after unbundling: how faculty and other academic professionals are adapting, defending, and rebundling their roles in an AI-powered world. This episode outlines four irreducibly human responsibilities, three common defense strategies of professions under threat, and four emerging faculty archetypes for the AI era. Whether you're a professor, designer, advisor, or leader, this conversation will challenge your assumptions and offer a hopeful path forward. Stick around for a set of reflection questions you can bring back to your team.

These are the sources mentioned inside the episode’s dialogue as well as some helpful links.

• Smith, V. C. (2008). The Unbundling and Rebundling of the Faculty Role in E-Learning Community College Courses. University of Arizona dissertation. http://hdl.handle.net/10150/194795

• Associated Press (2023). “Automated Earnings Stories Multiply.” https://www.ap.org/the-definitive-source/speaker-spotlights/applying-automation-in-the-newsroom/

• American Federation of Teachers (2024). “Resolution on Artificial Intelligence.” https://www.aft.org/resolution/artificial-intelligence

• American Federation of Teachers (2024). “AFT Launches National Academy for AI in Instruction.” https://www.aft.org/press-release/aft-launch-national-academy-ai-instruction-microsoft-openai-anthropic-and-united

• American Association of University Professors (2023). “Artificial Intelligence, Academic Freedom, and the Evolving Debate over Forgery and Truth in the Twenty-First Century.” Journal of Academic Freedom, 15. https://www.aaup.org/JAF15/artificial-intelligence-academic-freedom-and-evolving-debate-over-forgery-and-truth-twenty

• Freidson, E. (2001). Professionalism: The Third Logic. University of Chicago Press. https://books.google.com/books/about/Professionalism_the_Third_Logic.html?id=Tgn3sThG8QEC

• Abbott, A. (1988). The System of Professions. University of Chicago Press. https://press.uchicago.edu/ucp/books/book/chicago/S/bo5965590.html

• World Economic Forum. (2023). The Future of Jobs Report 2023. https://www.weforum.org/publications/the-future-of-jobs-report-2023