SEO has changed dramatically over the past few years, but that doesn't mean the opportunities have disappeared.

In this episode, Greg sits down with SEO expert and lead generation operator Will Tribe to break down what's working in search today and why lead generation may be one of the more resilient opportunities for online business owners.

Will has been doing SEO since 2009 and has moved between affiliate SEO, foreign SEO, and lead generation. After seeing the economics of affiliate SEO change, he returned to lead gen and has since used AI to rapidly test new niches and build out a large portfolio of websites.

We dive into how Will finds lead generation opportunities, why he focuses on smaller geographic markets and exact-match domains, and how he tests a niche before committing significant resources.

Will also explains how AI has changed the economics of SEO. Instead of spending months building a site and hoping it works, he can now launch inexpensive tests, gather data quickly, and double down on the opportunities that show potential.

If you want a practical look at where SEO and lead generation are heading, and how AI is changing the way these businesses are built, this episode is worth a listen.

Topics discussed in this episode:

• 01:52 - Will's background from affiliate SEO to lead generation

• 08:08 - Finding the right lead-gen partners

• 13:00 - Do exact-match domains still work?

• 17:21 - How Will uses AI to deploy and test SEO sites

• 24:28 - How to test a niche and find opportunities quickly

• 27:20 - How soon Will starts seeing results after launch

• 31:00 - How Will manages a portfolio of over 2,000 websites

• 35:30 - What Will's SwitchMonster tracking tool does

• 30:10 - Where is the future of lead gen going?

• 47:33 - How to structure lead-gen deals

Mentions:

• Empire Flippers Podcasts

• Empire Flippers Marketplace

• Create an Empire Flippers account

• Subscribe to our weekly newsletter

• Switch Monster

• Connect with Will on X

Sit back, grab a coffee, and learn how to use AI to build a lead generation business!

AI can write your product descriptions, generate ad creative, and answer customer questions. But those might not be the most valuable uses of AI for ecommerce.

In this episode, we sit down with Eric Bidinger, co-founder and CEO of Luca AI, a tool that uses AI to analyze business data and help entrepreneurs identify opportunities to improve their businesses.

We explore where AI is actually making a difference for online businesses and where the hype is getting ahead of reality.

One of the biggest opportunities is hidden inside the less exciting parts of running a business.

The goal isn't simply to use AI to generate more data. It's to turn that data into better decisions. AI can analyze huge amounts of business data to uncover operational inefficiencies, pricing opportunities, inventory problems, and other areas where money is being left on the table.

We also discuss how AI could change the way ecommerce businesses think about growth capital, why smaller operational improvements can have a major impact on profitability, and what entrepreneurs should be paying attention to as AI continues to evolve.

If you're looking for new ways to unlock growth or simply want to optimize your business, this episode is packed with useful information.

Topics discussed in this episode:

• 02:32 - The origins of Luca AI and what the software does

• 06:55 - Where AI is useful vs. where it's still hype

• 11:41 - Using AI for the less obvious parts of ecommerce

• 18:41 - Debt, equity, and other ways to finance growth

• 21:25 - How AI can identify opportunities you aren't looking for

• 31:29 - The problem with AI hallucinations and business data

• 38:25 - How technical do modern founders need to be?

• 40:41 - How to balance AI data with out-of-the-box thinking

• 43:28 - Creating a competitive advantage when everyone has AI

Mentions:

• Empire Flippers Podcasts

• Empire Flippers Marketplace

• Create an Empire Flippers account

• Subscribe to our weekly newsletter

• Luca AI

• Eric's LinkedIn

Sit back, grab a coffee, and learn how to optimize and grow your business using AI.

International expansion can unlock significant growth for an ecommerce business. It can also create a lot of expensive problems if you move too quickly.

In this episode, Greg Elfrink sits down with Andy Hooper, CEO of Expandly, an ecommerce fulfillment and logistics platform, to discuss what it really takes to scale an ecommerce business internationally.

They discuss how to approach international expansion, including choosing the right markets, preparing the business operationally, and navigating the logistics and compliance challenges that come with selling internationally.

The conversation also covers some of the common mistakes businesses make when expanding, as well as how founders can think about international growth without creating unnecessary complexity.

Greg and Andy also discuss acquisitions and investing in ecommerce service businesses, including what makes a business attractive to buyers and the challenges that can come with integrating acquisitions.

Whether you're considering taking your ecommerce business into new markets or exploring acquisitions as a growth strategy, this episode offers practical insights from someone who has experience on both sides of the equation.

• 02:39 - From flipping products on eBay to 8-figure international domination
• 10:23 - Andy's advice for US entrepreneurs wanting to expand to the EU
• 21:04 - The costs entrepreneurs often overlook when expanding internationally
• 27:57 - The logistics of international expansion
• 36:15 - Why Andy built a portfolio of service businesses
• 38:44 - The processes Andy uses to effectively manage his portfolio of businesses
• 42:31 - Andy's advice on using acquisitions as a growth channel
• 45:50 - Andy's OATS business integration framework
• 49:48 - Why Andy rolled his main business into his acquisition, Expandly

• • • Empire Flippers Podcasts
    • Empire Flippers Marketplace
    • Create an Empire Flippers account
    • Subscribe to our newsletter
    • Expandly
    • Andy's LinkedIn

Sit back, grab a coffee, and learn how to expand your ecommerce business internationally.