If you're thinking about selling your online business, there's one part of the process that can make or break your deal: due diligence. Many sellers underestimate how important it is, and how much control they actually have over the process.

In this week's podcast episode, Greg sits down with Ahmed Raza, founder of Rapid Diligence, to unpack the realities of due diligence and how sellers can prepare to maximize their exit.

Ahmed starts by breaking down what due diligence really is and the steps sellers should take long before they go to market. He explains which diligence requests sellers can push back on, and the most common due diligence myths and misconceptions.

Ahmed shares how buyer habits have evolved over the past few years and how, in some cases, due diligence can actually help sellers negotiate a higher sale price.

We also dive into due diligence success rates, negotiation strategies when diligence turns tricky, and the typical timeline sellers should expect as their business works its way through the due diligence process.

If you're planning an exit, this episode will help you avoid costly surprises, protect your leverage, and position your business for a smoother, more profitable sale.

• What is due diligence, and how sellers should prepare for it (03:53)
• How due diligence changes over different business models (11:16)
• Analyzing key man risk and team diligence (17:33)
• Due diligence requests that sellers can push back on (26:14)
• Biggest due diligence myths and misconceptions (29:17)
• How buyer habits have changed over the last few years (34:26)
• When due diligence can help you sell your business for more (39:08)
• Due diligence success rates (41:50)
• How to negotiate better deals and work around due diligence issues (46:07)
• How long the due diligence process takes on average (49:21)

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Sit back, grab a coffee, and get the insider's perspective on what really happens during due diligence.

Note: In this episode, Greg is interviewed on the SirLinksalot's SEO Podcast. We’re sharing the interview here so that you don’t miss out on the useful M&A insights that Greg shares.

Greg returns to the SirLinksalot's SEO Podcast to share his insights from selling over 2,400 businesses and playing a part in turning 90 people into millionaires. Few people have a front-row seat to the changing landscape of online business like he does.

In this episode, Greg dives into what really makes an online business sellable today, drawing from years of experience watching deals happen behind the scenes. They also explore the booming trend of faceless YouTube channels, why they’re exploding in popularity, and how creators are building entire empires without ever showing their faces.

Of course, no conversation about the future of digital business would be complete without AI. Greg shares his perspective on how artificial intelligence is transforming the way entrepreneurs operate, scale, and exit their businesses in a rapidly evolving digital economy.

Whether you’re building, buying, or just curious about the future of online business, this is an episode you don’t want to miss.

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Sit back, grab a coffee, and enjoy this episode!

Amazon is more competitive than ever. Between rising fees, tariff hikes, and a flood of new sellers, standing out takes more than just great products.

Few people understand this reality better than Jason Boyce. An Amazon veteran, Jason launched the very first basketball hoop business on the platform back in 2003, long before Amazon became the giant it is today. After selling his brand, he went on to build a successful agency, Avenue 7 Media, dedicated to helping other Amazon sellers grow.

In this episode, Jason reveals why retail media is now essential for growth and how sellers can tap into it to target customers more effectively than ever before.

Jason also shares his seven proven avenues for profitable growth, explores how AI is reshaping the future of agencies and entrepreneurs, and gives practical advice for tackling today’s biggest challenges, from tariffs to rising fees.

We also dive into why discounting and underpricing your products is a losing game, and Jason highlights the macro trends every Amazon entrepreneur should be preparing for in the months ahead.

If you want to move beyond survival mode and truly scale your Amazon business, this episode is packed with strategies and insights to help you get there.

• How Jason started the very first basketball hoop business on Amazon (01:58)
• Why Jason decided to sell his Amazon business (10:06)
• The inspiration behind Jason’s Amazon agency (12:20)
• The power of using retail media to grow Amazon businesses (17:12)
• The ins and outs of Amazon DSP (24:45)
• Jason’s seven avenues for profitable growth (27:32)
• How AI will impact agencies and entrepreneurs (34:33)
• How to overcome current market challenges like tariffs and fees (37:43)
• Why you shouldn’t be the cheapest product in your category (44:01)
• The macro trends that Amazon sellers should prepare for (49:42)

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  • Avenue 7 Media
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Sit back, grab a coffee, and learn how to dominate the Amazon marketplace using the power of retail media!