In this episode, I’m joined by SEO specialist Clare Ashbrook for a really grounded and encouraging conversation about search engine optimisation, sustainable visibility, and helping the right people find your work online.

Clare shares how she moved from TV production into running a floral business in California, and how learning SEO helped her grow that business from scratch. We also talk about what SEO actually means for small creative businesses today, especially in a rapidly changing online landscape shaped by AI and shifting search habits.

This conversation explores:

• what SEO really is and why it matters
• how small businesses can improve their visibility online
• the foundations of good SEO
• creating content that feels human and authentic
• SEO versus paid ads
• sustainable marketing for creative businesses
• AI, search behaviour, and the future of online visibility
• building a business model around your strengths and capacity

One thing I especially loved about this conversation is how much we returned to the idea that good SEO is not about gaming the system, but that it is about clarity, connection, accessibility, and helping the right people find you.

Clare Ashbrook is an SEO strategist and content marketer, who can ensure that your small business gets found online. She specializes in local SEO, for businesses that have a specific physical location, or who serve customers locally, focusing on building long-term visibility that drives real results - without the overwhelm.

You can find Clare and learn more about her work at https://www.clareashbrook.com/

https://www.linkedin.com/in/clareashbrook-seo/
https://instagram.com/clareashbrookseo

You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: ⁠⁠⁠https://pinkwellstudio.com/free/⁠⁠⁠

and you can book a feeler call over here: ⁠https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb⁠

Thanks for listening!

Love,

Yarrow

What actually belongs on a homepage?

In this solo episode, I’m sharing some practical and thoughtful guidance on homepage design for creative, caring, and values-led businesses.

I talk about the real purpose of a homepage, why clarity matters so much, and how to create a website experience that feels calm, welcoming, and easy to navigate rather than overwhelming.

I also walk through the structure of my own homepages, share some simple UX and accessibility principles, and offer ideas for anyone creating their own website or preparing a brief for a web designer.

You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: ⁠⁠https://pinkwellstudio.com/free/⁠⁠

and you can book a feeler call over here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

Thanks for listening!

Love,

Yarrow

In this episode of the Kind Business Podcast, I talk about decision fatigue, simplifying everyday life, and creating more clarity and flow in business.

From household systems and meal planning to business automations, boundaries, and offer design, this episode explores how reducing friction can free up energy for the decisions that truly matter.

I also reflects on:

• listening to different “parts” of ourselves when making decisions
• creating systems that support fluctuating capacity
• simplifying business structures without losing creativity
• experimenting with offerings versus building long-term stability
• how clarity develops over time
• creating businesses that are sustainable, embodied, and human

You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: ⁠https://pinkwellstudio.com/free/⁠

and you can book a feeler call over here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

Thanks for listening!

Love,

Yarrow

Business advice is often shaped by visibility culture, capitalism, performance, and unrealistic growth expectations. This episode explores the advice you chose to leave behind and how defining success for yourself can create a more sustainable and joyful business.

You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: https://pinkwellstudio.com/free/

and you can book a feeler call over here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

Thanks for listening!

Love,

Yarrow

In this episode, I’m exploring what might actually sit underneath procrastination in business. Rather than treating procrastination as laziness or lack of discipline, I want to look at the nervous system, overwhelm, visibility fears, exhaustion, and decision fatigue.I talk about:

• why visibility may not feel safe
• overwhelm with money and systems
• the impact of chronic stress and low capacity
• simplifying daily life to reduce decision fatigue
• being more intentional about business advice
• the planning system I use to organize my business gently and sustainably
• categorizing tasks by creative, admin, and social energy

This episode is an invitation to build systems that support your real life rather than pushing yourself beyond your limits.

You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: https://pinkwellstudio.com/free/

Thanks for listening!

Love,

Yarrow

Most people don’t start a business because they love marketing. And yet, learning how to share your work is one of the most essential parts of building something sustainable.In this episode, I talk about the mindset shift from doing the work to also inviting people into it.

I share how marketing has looked in my own business over the years, why consistency matters more than chasing every platform, and how to think about conversion rates without taking them personally.We’ll also explore what a realistic marketing mix can look like, why many people give up too early, and how to approach marketing as a long-term relationship rather than a one-time effort.

You can join my newsletter to get the workbook and join my monthly sessions over here: https://pinkwellstudio.com/free/

Thanks for listening!

Love,

Yarrow

Perfectionism can feel like care, integrity, and pride in our work. And in many ways, it is. But when you’re running a small, human business, the pressure to get everything “just right” can quietly hold you back from being visible, sharing your work, and earning a sustainable income.

In this episode, I explore the tenderness behind perfectionism and the real costs it can have. I talk about how wearing many hats can blur our sense of balance, why people often crave connection over polish, and how to make grounded decisions about where your time and energy actually matter.

I also share two simple questions I use to stay anchored in sustainability and value, plus real examples from my own podcasting practice where imperfection has been part of what made things work.If you’ve ever delayed sharing something because it didn’t feel ready, this one is for you.

You are welcome to book a feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

and you are welcome to join my newsletter over here: https://pinkwellstudio.com/free/

Thanks for listening!

Love,

Yarrow

Summer can be a spacious, liminal season in many small businesses. For some, it’s quieter. For others, it’s full and abundant. Either way, it’s an invitation to think intentionally about how you want to move through the coming months.In this episode, I share how I’m preparing my own business for a slower, more spacious summer, including taking extended time off client work, setting boundaries, and working behind the scenes on creative projects.

We’ll explore how to recognise your seasonal patterns, support your income if needed, and make room for rest, experimentation, and long-term thinking.

If you are curious about working together, you can book a call here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

Sign up for my newsletter over here: https://pinkwellstudio.com/free/

Thanks for listening!

Love,

Yarrow