Eff the How for Now: Why Stories Sell and Features Tell
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Eff the How for Now: Why Stories Sell and Features Tell
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On this solo episode, I’m talking about why stories sell — and why features don’t. Sure, features matter. They give people a way to justify their decisions. But it’s the story behind what you do that actually creates the emotional connection and loyalty.
I’ll share how even the simplest choices — like your favorite ketchup or a childhood comfort food — are really about the story, not the specs. And I’ll explain why leaning too hard on features alone puts you at risk of becoming a commodity.
This episode is a reminder to pause, stop obsessing over the “how,” and instead anchor yourself in the “why.” Own your story. Lead with it. Because features justify… but stories sell.
🎧 Listen in and then share your story with me on Instagram or LinkedIn.
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