What happens when you get laid off with no backup plan—just a wild idea and a pun?
For Colin McIntosh, it meant building Sheets & Giggles, a sustainable bedding company with humor and heart. Three weeks after losing his job, Colin founded a company that would disrupt a stagnant, plastic-filled industry—and eventually land him on Good Morning America.
In this episode, Colin takes us behind the scenes of his journey from “just trying to pay rent” to leading a million-dollar month brand that’s become a cult favorite among eco-conscious sleepers.
It’s a story about resilience, creativity, and standing out by staying true to yourself.
🔍 KEY TOPICS COVERED
- The real reason Colin chose bedding—and how he turned a fragmented, polyester-dominated market into an opportunity
- What makes LyoCell (made from eucalyptus) a game-changer over cotton, bamboo, and polyester
- Why polyester sheets might be harming your health—and what to use instead
- The viral avocado face mask ad that broke Facebook (and made customers giggle)
- The power of authenticity: using friends as models and real moments as ads
- How a $40K donation during COVID turned into national press and GMA
- Why Sheets & Giggles never irons their sheets—and how that became a brand ethos
- Creating life-changing jobs for formerly incarcerated Coloradans
- Building a business that’s plastic-free, inclusive, and truly fun
- Colin’s hot takes on the job market, résumé trends, and what makes hiring work in 2026
🎁 RESOURCES & LINKS
Guest: Colin McIntosh
🔗 Website: Sheets & Giggles
💼 Resume Platform: Helping 20,000+ job seekers monthly
🔗Connect on LinkedIn
📺Watch the YouTube Interview
🎙️ ABOUT EAST TRADE WINDS & SUPPORTERS
This episode was made possible by the Canada Growth Network
🌐CanadaGrowthNetwork.com – Tools, coaching, and systems to help small & medium businesses scale. Just $47 CAD/month. No contracts.
Hosted by the community at East Trade Winds
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📧 Contact: info@kreativinsight.com
Special thanks to:
- WebIndexer – Turn your website into an AI-powered sales assistant
🗣️ CALL TO ACTION
👉 Watch the full story unfold on YouTube: Click here to watch
💬 Comment your favorite moment, tag someone who needs this story, and share to inspire a fellow entrepreneur.
🤝 Connect with Colin on LinkedIn or reach out directly.
📧 Want to attend our next networking event or be a speaker? Contact us at info@kreativinsight.com
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