This week, I'm continuing our "Fall in Love with Short-Form Video" series, and I'm diving deep into something I know so many of you struggle with: how to create short-form video content when you're an expert who talks too much.

If you're used to podcasting, long-form content, or just explaining things in detail, condensing everything into 60-90 seconds can feel impossible. Trust me, I get it. But in this episode, I'm sharing the exact mindset shifts, frameworks, and strategies that helped me finally crack the code on short-form video.

The Mindset Shift You Need

• Why short-form isn't about teaching everything, it's about creating desire to know more
• The difference between long-form (building depth) and short-form (being clear and simple)
• Why repurposing podcast clips usually doesn't work (and what to do instead)

The Core Rule: Every Video Needs One Clear Goal Every video should deliver one of these three things:

1. A breakthrough
   • They realize something they've been doing wrong
2. A belief shift
   • A new perspective that replaces an old one
3. A quick win
   • Something they can immediately try or feel progress with

Two Questions to Filter Every Video:

• What do I want them to think differently after this video?
• What do I want them to do differently after this video?

3 High-Performing Video Structures:

1. The Shift Style
   • Address a common belief → Challenge it → New realization → New belief
2. The Breakdown Style
   • Problem → Concept → 3 points → Outcome (don't overteach!)
3. The Results Path
   • Desired result → Common mistake → Better approach → Action to take

When You Have a Big Framework to Share:

• Don't try to teach the whole thing in one video
• Ask: What's the ONE part that changed the game for me or my clients?
• Sell the value of the framework, don't teach it all upfront
• Save objections, how-tos, and deeper dives for separate videos

I hope this episode helps you rethink how you approach short-form video. Let me know what resonates with you!

See you in the next episode!

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