E3 Brand Erosion - Jonathan Fisher
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E3 Brand Erosion - Jonathan Fisher
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We're back again with Jonathan Fisher, Chairman at BrandExtract. Last time we talked about marketing touch points, attempting to sell an ugly baby and buyer personas. Today we're talking about brand erosion, how marketing support sales and investing into your brand's advertising and marketing program.
Guest: Jonathan Fisher, Chairman at BrandExtract
Guide to Brand Strategy
Jonathan on LinkedIn
Brand Insights
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