Driving Growth Through Digital-First Omnichannel Strategies with Rachel Frederick
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Driving Growth Through Digital-First Omnichannel Strategies with Rachel Frederick
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This episode, Jay sits down with Rachel Frederick, VP & GM of Digital at Sur La Table. Rachel shares her journey from starting her career at Sony Music to leading digital strategies at major companies like The Gap, Oracle, and now Sur La Table. The conversation dives deep into the world of ERP systems, e-commerce, and the unique culinary program at Sur La Table.
Rachel:
“When I think of my conversion rate online versus a store's conversion rate, I'm always trying to learn from them…the way they're talking about their product, and the chefs. It's a big focus for me for the next really three-year road map, is I'm always thinking about how can I bring more of that chef authoritative voice into my online channels just to drive that conversion, but really that understanding, get questions answered preemptively. So that's definitely what I'm trying to bring through to my channels as well.”
Links & Resources:
Connect with Jay
Connect with Rachel
Learn more about fabric
Learn more about Sur La Table
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