Couverture de Domain Migration Disaster Prevention: The Checklist to Change Your URL Without Erasing Your SEO History

Domain Migration Disaster Prevention: The Checklist to Change Your URL Without Erasing Your SEO History

Domain Migration Disaster Prevention: The Checklist to Change Your URL Without Erasing Your SEO History

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 Changing your website URL is a structural change, not a cosmetic one, and if handled incorrectly, it can be one of the most expensive mistakes a business can make. To prevent an SEO disaster, you must transfer your accumulated authority and link equity by eliminating uncertainty for search engines. We break down the disciplined plan for success, starting with a complete URL inventory (to avoid missing orphaned pages with valuable backlinks) and mapping every old page to its new destination. Learn how flawless, server-side 301 redirects are the non-negotiable mechanism for transferring historical trust and authority. Crucially, you must update all canonical tags to point to the new domain and ensure internal links point directly to new URLs, avoiding reliance on redirects for your site's architecture. We also cover how to formalize the move using GSC's Change of Address tool and why updating your Google Business Profile (GBP) URL immediately is critical for local entity continuity. Avoid panic-driven mistakes—patience and consistency ensure a complete recovery. Full tutorial and checklist: https://highlevel.consulting/post/how-to-change-a-website-url-without-losing-seo-authority #SEO #LocalSEO #DigitalMarketing #DomainMigration #WebsiteRedesign #HighLevel #GoHighLevel #Highlevel #GHL #GoHighlevel
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