In this final episode of Dirty Chats for 2025, I’m doing three things I love most:
gossiping, breaking down marketing psychology, and telling the truth about what’s actually working in business right now.

First, I give Erika Kirk a no-BS PR and marketing makeover, unpacking why public perception matters more than intention...and my cutthroat suggestions for her to win the public over.

Then, I share my biggest predictions for business and marketing in 2026, including why visibility is everything, why “enterselling” is the future, and why high-touch, lower-ticket offers are quietly outperforming launches and courses.

And finally, I explain why Owning Manhattan is hands-down the best reality TV show ever made ....and what Ryan Serhant’s vulnerability teaches us about ambition, burnout, dopamine, and the cost of constant growth.

If you’re a business owner, creator, or marketer trying to navigate visibility, AI, algorithms, and selling in 2026....this episode is for YOU

What You’ll Learn in This Episode

• Why public perception = reality in marketing, PR, and politics
• The real reason some brands feel “off” (even when they’re saying the right things)
• My 2026 business predictions ....what’s rising and what’s dying
• Why entertainment + selling (enterselling) is the future of marketing
• How visibility alone can drive sales — even with a messy funnel
• Why the algorithm isn’t broken (and what it actually rewards now)
• The shift from scalable courses → high-touch, lower-ticket offers
• Why entrepreneurs are addicted to momentum (and the dopamine crash that follows)
• What Owning Manhattan gets right that Selling Sunset never did

On another note...I can't believe this is the last episode for 2025! I'm back mid Feb for a bigger and better year than ever. Thank you SO much for listening and supporting!

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In this episode, I break down Skims’ viral TikTok Live shopping event, including the exact performance numbers from “Kimsmas Live” and what they signal about the future of social commerce and online marketing in 2026.

I also dive into the Jaclyn Hill TikTok backlash, why viewers suddenly labelled her “unrelatable,” and what her viral algorithm rant reveals about changing consumer expectations in the influencer world.

In this episode, you’ll learn:

• How Skims used TikTok Live to merge entertainment and ecommerce
• Why “enterselling” is emerging as a key marketing trend for 2026
• What the Jaclyn Hill controversy teaches us about audience behaviour

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In this episode of Dirty Chats, I'm discussing two VERY disconnected things:
💸 the exact breakdown of what I'm investing in 2026, WHY...and my evolving philosophy towards investment
💔 the emotional cost of going “no-contact” with family, and the rise of this disturbing trend

First, inside Dirty Dish, I’m unpacking Oprah’s viral podcast on the silent epidemic of people going non-contact with parents and family. We talk Gen Z, therapy-speak, labels like “narcissist” and “gaslighter,” the difference between toxic abuse vs. “you’re not perfect,” and why self-reflection might be the real key to reconciliation (in families and in business).

Then I take you behind the scenes of everything I’m already investing in for my business in 2026 - exact purchases, prices, and the mindset shifts that took me from “I’ll just figure it out myself” to dropping over 20K on PR, events, strategy and systems. I break down:

• Why successful entrepreneurs make decisions quickly
• The difference between a “cute little business” and scalable growth
• How high-ticket rooms, events and mentorships actually work (and why they’re basically a club)
• The investments I’m making next year and what I expect them to do for my brand

If you’ve ever agonised over a $500 software subscription while secretly wanting a 6-figure business… this one will sting and inspire in the best way.

In this episode, we get into:

• Oprah’s viral no-contact conversation and why estrangement is trending
• How therapy labels (narcissist, gaslighter, BPD) can both help and harm family relationships
• The difference between walking away from abuse vs. cutting off imperfect-but-loving parents
• Why self-reflection is the non-negotiable ingredient in any healthy relationship
• My own experience with low-contact family dynamics and “death by a thousand cuts”
• How my relationship to investing in business completely changed this year
• The mindset gap between “I’ll YouTube it” entrepreneurs and those playing a bigger game
• Why speed of decision-making is a marker of a seasoned entrepreneur
• The exact things I’m investing in for 2026 (and rough price tags):
  • A high-level PR intensive
  • A new website template + tech stack (hello, ThriveCart + Tonic Site Shop)
  • A US trip for a major women-in-business event
  • A launch strategist to help engineer a bigger, cleaner launch
• How much I invested in Year 1 vs now - and why the numbers keep going up
• The truth about making “sick-to-your-stomach” purchases and betting on your future self

THANK YOU - as always - for listening. Love you forever!

Marisa x

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Is Ballerina Farm actually a scam? TikTok has accusations, and the chopping board scandal has
Can Meghan Markle ever be beloved by the public again?
And did Taylor Swift secretly cast Hugh Grant in the Opalite music video?

In this episode of Dirty Chats, I’m pulling apart three very important matters of global significance (obviously):

• The TikTok accusations that Ballerina Farm is a lie and the now-infamous $259 scalloped cutting board
• The Harper’s Bazaar article about Meghan, Duchess of Sussex, the house manager announcements
• And my extremely unverified but deeply satisfying theory about Taylor Swift’s Opalite video

As always, we’re talking parasocial relationships, marketing, PR strategy, and what all of this actually means for your business and brand.

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Why did Matthew McConaughey turn down $14.5 million to say NO to a rom-com? And what does that decision teach us about boundaries, identity, and finally backing ourselves in business and life?

In today’s episode of Dirty Chats, I dive into the psychology of saying no, the cost of “easy money,” and why most of us stay stuck in the version of ourselves we’re comfortable with - instead of the one we actually want to become.

I also unpack the important, meteoric news that Taylor Swift’s brother Austin Swift is on Raya… meaning some of you may want to emotionally prepare to become Taylor Swift’s sister-in-law. This leads me into a full breakdown of how Raya works - the application process, the secret scoring system, the anonymous committee, the screenshot bans, the categories, the exclusivity psychology, and the absolute circus of celebrity dating culture.

Next up is a conversation about the online trend of “having a boyfriend is embarrassing,” why single status has become a flex, and the deeper cultural messaging around men, relationships, identity, community, and connection - plus why men actually need a rebrand.

Then, in Dirty Business, we go deep on Matthew McConaughey’s career pivot:
– how he went from rom-com king to Oscar winner
– why he and Camila chose 20 months of no income
– what saying “no” actually cost him
– and why that “no” rearranged Hollywood’s perception of him

If you’re a business owner making 2026 decisions, this episode will smack you right in the clarity. We’re talking uncomfortable no’s, pruning seasons, client boundaries, the psychology of applications, and the mindset required to create the future you want.

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Why were those photos of Meghan Markle and Prince Harry deleted after Kris Jenner’s 70th birthday party at Jeff Bezos’ mansion? And what on earth is going on with Rini Skincare, the controversial kids’ self-care brand for ages 3 plus?

In this episode of Dirty Chats, I unpack the psychology and PR strategy behind two big stories lighting up the internet right now:
🕵️‍♀️ the mysteriously deleted Kardashian x Meghan Markle party photos and
🧴 the Rini Skincare backlash over children’s skincare and “self-care” marketing.

You’ll hear how Kris Jenner used brand collaborations to drag the Kardashians from “trash reality TV” to peak Hollywood status. I walk through everything from Kanye West to Vogue covers, Met Gala invites, Calvin Klein campaigns and Dolce and Gabbana creative director moments. Then I contrast that with Harry and Meghan’s PR missteps, the Mark Zuckerberg optics, and why asking for a photo to be removed can backfire in a world obsessed with screenshots, receipts and conspiracy theories.

Then I head into Dirty Business and dissect Rini Skincare, Shay Mitchell’s new children’s self-care and skincare line marketed to kids aged 3 plus. I break down why the “it’s not beauty, it’s self-care” messaging completely missed the mark, how it accidentally tramples the shared value of protecting children’s innocence, and what the brand positioning and core messaging should’ve been instead.

If you care about PR strategy, brand positioning, shock marketing, kids’ skincare ethics and how to write messaging that doesn’t blow up in your face, this one’s a ride.

Oh, and somewhere in there:
– I go viral (again) for an Instagram carousel about selling an apple four ways
– and I soft-launch my Viral Carousels mini course dropping for Black Friday 👀

In this episode, I cover:

• Why photos of Meghan Markle and Prince Harry vanished from Kris Jenner and Kim Kardashian’s birthday posts
• How Kris Jenner used “collabing up” with bigger brands (Kanye, Vogue, Met Gala, Calvin Klein, Dolce and Gabbana) to climb the Hollywood status ladder
• The psychology behind brand collaborations, status, the halo effect and social proof on steroids
• Why I believe Harry and Meghan themselves asked for the photos to be taken down and why that’s a PR own-goal
• The tension between “we’re fighting Big Tech harm” and “we’re at a billionaire party with Mark Zuckerberg”
• What Rini Skincare is (a kids’ self-care and skincare brand for ages 3 plus) and why the internet is calling it predatory
• The difference between shock marketing that works (Skims bush g-string, nipple bra, “smells like my vagina” candles) and shock marketing that backfires
• Why “kids don’t need self-care. They need to not get in the white van” is the messaging heart of the backlash
• How to reposition Rini from “kids’ self-care” to “non-toxic skin repair for little faces” with aloe masks, healing balms and gentle face wash
• Why nailing your core messaging is the make-or-break step for any brand launch
• A tease of my upcoming Viral Carousels mini course and how my 402,000 view apple carousel proves formatting and pacing beat “just good content”

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This one is JUICY. Nick Amato from Love is Blind shares never before heard insights and TEA on his relationship with Annie, his experience on Love is Blind...and hot takes on whether or not they were in it for the IG followers or true love (Patrick, he's got your back).

From behind-the-scenes of the pods, to how long their breakup was filmed for 😮😮😮 to whether he dated Annie after their breakup to his thoughts on Kait's shady appearance at the reunion....WE COVER IT ALL!

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This week I unpack the highs and lows of my latest launch - why I nearly pulled it, the math that predicted the outcome, and what I’m changing next time. Then we dive into Lily Allen’s “memoir-music” era, the alleged open-marriage rules, and how controlling the narrative powers attention (and streams). Plus: Love Is Blind reunion tea (KB for Bachelorette), the chicken-smoothie saga, and why fame feels… deeply unattractive.

In this episode:

• My “terrible-ish” launch debrief: no runway, wrong audience, tiny list growth, and why math is the path
• What I’d do differently (and what I’m already fixing for April): list build, longer runway, one message, a real event, and expert ops
• Lily Allen’s new album as marketing case study: story > spin, defense-by-offense, and audience emotional buy-in
• Love Is Blind reunion: KB = queen, why “he’s just not that into you” still stings, and the Nutri Ninja chicken-collab moment
• Why normal life wins over scandal—brand safety, self-esteem, and boundaries

Chapters (drop timestamps after edit):
00:00 Cold open: why this episode is late (and not Auntie Bertie’s fault)
— Launch fog, PMS, and the $600 Cirque reality check
— The “math is the path” launch autopsy
— List size, conversion math, and why there are no launch flukes now
— The pivot: serving business owners in 2026 and hiring help
— Dirty Dish: Lily Allen’s album as memoir-music + narrative power
— Love Is Blind reunion breakdown (KB supremacy, chicken smoothie lore)
— Final takeaways & what’s next

Key takeaways:

• Launches aren’t vibes - they’re numbers: audience size × show-up rate × offer-match.
• If you don’t have time for a proper runway, do it imperfectly to learn, then fix the system.
• Storytelling beats PR: Lily’s radical specificity ≫ vague metaphors for emotional investment.
• Don’t sell to the wrong room: segment, speak to one avatar, all year.
• Protect your energy: outsource operations; keep your voice.

Disclaimers / notes: Allegations and relationship details are discussed as reported/commentary. This episode contains adult language and themes.

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