Digital marketing does not have to feel overwhelming, salesy, or unethical, even for therapists.

In this episode of the Build Your Private Practice Podcast, Liane Wood is joined by Adam Jesperson, co-founder of Fractal Marketing, to break down what is actually working in digital marketing for Canadian therapists right now, and what to stop wasting your time and money on.

They talk about:

• Why marketing feels so uncomfortable for many therapists and how to reframe it

• What has changed in digital marketing over the last few years

• The role of Google Ads, SEO, and GEO (Generative Engine Optimization) in 2026

• How therapists can ethically use marketing to reach people who are actively seeking help

• Simple, low-cost ways to improve your online presence

This conversation is especially helpful if:

• Marketing makes your stomach drop

• Your website is not converting into inquiries

• You feel torn between helping and selling

• You want sustainable visibility without burning out

Listen now to learn how to approach digital marketing in a way that feels ethical, effective, and aligned with your values as a therapist.

Connect with Adam:

• Website: https://www.fractalmarketing.ca/

• LinkedIn: Adam Jesperson https://www.linkedin.com/in/adam-growyourpractice/

Resources:

→ Learn more about https://www.buildyourprivatepractice.ca/accelerate-your-practice

→ Learn more about https://www.buildyourprivatepractice.ca/scale-your-practice

→ Visit the Build Your Private Practice Homepage https://www.buildyourprivatepractice.ca/