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Digital Front Door

Digital Front Door

De : Scott Benedict
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The Digital Front Door explores how technology is reshaping the retail industry and redefining the in-store customer experience. Each episode features conversations with industry leaders, innovators, and solution providers who are driving change at the intersection of digital tools and brick-and-mortar retail. From AI-powered shopping carts to retail media, personalization, and operational efficiency, the show dives into the strategies and solutions that help retailers improve shopper engagement, increase loyalty, and grow revenue. Listeners can expect practical insights, forward-looking ideas, and real-world examples of how the “digital front door” is opening new opportunities in retail.

© 2026 Digital Front Door
Economie
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    Épisodes
    • When AI Becomes the Shopper
      Jan 26 2026

      Shoppers aren’t always the ones doing the shopping anymore. We unpack the accelerating rise of AI agents as product researchers and decision-makers, and why that flips long-held e-commerce priorities on their head. If a machine is choosing what to recommend, the inputs it reads, structured product data, real-time pricing, accurate inventory, and truthful delivery promises, matter far more than hero images or clever copy. That’s not a distant future; it’s the competitive landscape right now.

      I walk through how agents actually shop: they parse intent, query catalogs through APIs, filter by constraints like budget and delivery dates, and present tight, defensible short lists. There’s no polite feedback when your feeds are stale, or your systems disagree; you simply disappear from the candidate set. That’s why this shift is different from mobile or omnichannel. It’s not another surface to polish; it’s a different decision-maker that rewards reliability over rhetoric and execution over aesthetics.

      We break down what machines value and what they ignore, then translate those insights into a practical playbook. Think AI-first: treat product information, pricing, availability, and fulfillment as mission-critical infrastructure. Enforce attribute completeness, unify schemas, and expose robust, low-latency APIs. Measure success with machine-aware KPIs, freshness SLAs, discoverability in agent-guided flows, inclusion rates on constrained queries, alongside traffic and conversion. This is not just an IT problem; it spans merchandising, operations, and leadership, reshaping incentives and investments across the org.

      If you want your products to show up when agents decide, build trust at the data layer and keep it fresh. When AI becomes the shopper, execution becomes the brand. Subscribe for more practical strategies on retail’s next turn, share this with a teammate who owns your catalog or inventory pipeline, and leave a review with the one metric you’d change first.

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      8 min
    • Ep. 8 - Omnichannel Packaging Power
      Jan 19 2026

      Packaging isn’t just a container anymore, it’s a channel. We sit down with Designsteins founder and CEO Matt Woolley to unpack how smart packaging, clear storytelling, and rapid execution can turn a product into a cross‑channel experience that sells on the shelf and on the screen. From early lessons in guerrilla marketing to competing with global agencies, Matt shares how his team blends design, engineering, photography, and video under one roof to deliver speed to market without losing craft.

      We dig into the mistakes brands make when they assume in‑store packaging will also win online, and how to fix them with richer PDP assets, micro‑video, and emotion-led narratives. Matt explains how to measure success beyond units, think launch quality, execution ease, and client confidence, while still treating the numbers as the scoreboard. He also gets candid about sustainability: the real tradeoffs between premium finishes and eco goals, why the answer is often “more with less,” and how incremental material changes can unlock better facings, denser displays, and cleaner end‑of‑life outcomes.

      If you’re leading a brand or selling into major retailers, you’ll hear why emerging players are grabbing share with speed, why social can’t be a checkbox, and how “smart brevity” on pack and online moves shoppers from curiosity to cart. We close with a look ahead at display innovation and data transparency that can finally show what works, where, and why.

      Subscribe for more conversations at the intersection of creativity, commerce, and customer experience. If this helped you rethink your packaging or PDP strategy, share it with a teammate and leave a quick review, it helps others find the show.

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      54 min
    • Luxury Retail Lost Its Touch, Can Tech Bring It Back
      Jan 19 2026

      Step past the velvet rope and into a candid look at what made luxury retail unforgettable and how it can be again. We talk about the lost art of high-touch service, where personal shoppers knew your style, your calendar, and your quirks, and why so many hallmarks of that world have faded under the pressure of cuts and “efficiency.” Then we make the case for a smarter path forward: using AI clienteling, RFID, computer vision, and predictive analytics to revive intimacy, speed, and certainty without losing the human touch that defines true luxury.

      We dig into the practical mechanics of this reboot. Imagine associates who greet clients already equipped with tasteful, brand-voiced lookbooks; real-time visibility into inventory across store and network; and outreach timed to real life; travel, seasons, and milestones, rather than blunt promotions. The point isn’t replacing people with systems. It’s freeing people to do what people do best: read context, build trust, and offer confident, curated advice. We also call out the missteps: labor cuts that drain expertise, assortments trimmed to sameness, and real estate monetization that dilutes meaning.

      Luxury, at its core, is confidence. Confidence that the fit will flatter, the item exists, the timing is right, and the service will feel effortless. When technology quietly handles the recall and the routing, associates can deliver presence, taste, and care. If luxury department stores choose to lead, training teams to interpret data, measure relationship outcomes, and act as true advisors, they can reclaim their place as tastemakers and trusted guides.

      If this vision resonates, follow the show, share with a friend in retail, and leave a review with one change you’d make to bring high-touch service back.

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      5 min
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