Designing a Resonate Show: The Blueprint for Show Design Success

In this episode, Ed Barker, founder of Studio 1878, explains why designing a show is crucial for creating a successful podcast. He differentiates between a podcast and a show and discusses the importance of having a clear, repeatable idea that builds audience trust and loyalty. Ed compares two companies' podcast strategies to illustrate the difference in outcomes when a show is well-designed versus simply producing content. He emphasizes the risks of replicating other successful formats without understanding their core value and guides marketing teams on how to strategically plan their podcasts from the ground up.

00:00 The Power of Podcasts for Brands

00:39 Starting with the Right Question

01:21 Podcast vs Show: Understanding the Difference

02:16 Example: Two Companies, Different Outcomes

03:24 Why Interviews Alone Aren't Enough

04:50 The Importance of a Central Idea

05:53 The Risk of Copying Successful Shows

06:49 Three Strategic Questions to Ask

08:22 Designing for the Return

08:50 Reducing Risk Through Upfront Design

09:51 Closing and Next Steps

About Your Host

Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎

Studio 1878

A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.

Contact

Web: www.1878.studio

Email: hello@1878.studio

Mobile: 425-520-3483

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