Designing For Success: Behavioural Fuels, Frictions and Innovation That Sticks

Impossible d'ajouter des articles

Désolé, nous ne sommes pas en mesure d'ajouter l'article car votre panier est déjà plein.

Veuillez réessayer plus tard

Échec de l’élimination de la liste d'envies.

Veuillez réessayer plus tard

Impossible de suivre le podcast

Impossible de ne plus suivre le podcast

Designing For Success: Behavioural Fuels, Frictions and Innovation That Sticks

Écouter gratuitement

Voir les détails

À propos de ce contenu audio

Great innovation isn’t just about what you build - it’s about how consumers experience, interpret and adopt it.

In this episode of Future Proof podcast, Dr Nicki Morley, Global Innovation Lead at Kantar, is joined by Richard Shotton, author of ‘Hacking the Human Mind’, to explore how behavioural fuels and frictions shape innovation success, from identifying opportunities early to driving real adoption.

Through evidence-backed insights and real examples, they unpack why consumers don’t always act on good ideas, and how innovators can design with human behaviour in mind.

Hosted on Acast. See acast.com/privacy for more information.

Aucun commentaire pour le moment