Dennis Meador is the CEO of The Legal Podcast Network. DM has been an entrepreneur since he was a teenager, building businesses in everything from shoveling snow to SEO before finding his fit helping attorneys share their voices. A lifelong communicator from his years as a pastor to his more than 20 years in legal marketing, DM believes the best ideas don't come from selling, they come from conversations.

Eighty-two percent of people use the internet to find their attorney. They type in a search, get hundreds of results, and every lawyer looks the same. With no way to distinguish expertise, potential clients default to asking how much it costs. The legal profession has become commoditized, turning skilled attorneys into interchangeable service providers competing on price alone.

The solution isn't more traditional marketing. It's conversations. Founder-led, authentic content where lawyers answer the specific questions their ideal clients are asking. FAQ-style podcasts give attorneys the opportunity to demonstrate their expertise, show they understand client problems, and position themselves as the obvious choice before a prospect ever picks up the phone.

In this episode of The Lawyer's Edge, Elise talks with Dennis Meador of The Legal Podcast Network about why expertise needs to be visible to be valuable, how podcasting creates authority through conversations instead of sales tactics, what lawyers get wrong about giving away knowledge for free, and the multiple ways podcasts generate business beyond download numbers and ad revenue.

2:06 - Why 82% of clients search online and what that means for lawyer visibility

3:34 - How commoditization has driven down hourly rates over the past decade

6:51 - Founder-led, authentic marketing is what resonates with today's clients

8:14 - Why FAQ-format podcasts are the best way for lawyers to differentiate

10:33 - The two biggest objections lawyers have about sharing expertise publicly

13:36 - Why posting too much content won't chase away the clients you actually want

16:24 - Authority podcasts are designed to inform potential clients, not brag

18:21 - How to create a year's worth of evergreen podcast content

21:25 - Using patterns in client stories instead of specific confidential details

23:23 - The nuts and bolts of podcast ROI for lawyers

26:40 - Monetization strategies beyond ad revenue and sponsorships

33:23 - Turning 30 minutes of recording into a month of marketing content

35:29 - The curse of knowledge: explaining things like you're talking to an eight-year-old

37:03 - Cumulative learning and why repeating yourself actually delivers value

The Legal Podcast Network | LinkedIn

Dennis Meador on LinkedIn

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The Lawyer's Edge

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