Couverture de Demand Decoded: Demand Generation & Business Growth

Demand Decoded: Demand Generation & Business Growth

Demand Decoded: Demand Generation & Business Growth

De : Blend
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Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency.

Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer.

We cover topics like:
- Lead generation vs. demand generation
- B2B marketing strategy
- Digital marketing tactics
- Creating demand
- Marketing attribution
- Outdated and ineffective marketing strategies
- Content marketing

So, if you're ready to take your digital marketing strategies to the next level, tune in to Demand Decoded and decode the secrets to B2B marketing success.

© 2026 Demand Decoded Direction Economie Management et direction Marketing et ventes
Épisodes
  • [SPECIAL FEATURE] Your Website Traffic Is Dropping (And What to Do About It)

    [SPECIAL FEATURE] Your Website Traffic Is Dropping (And What to Do About It)
    Apr 15 2026

    AI is dramatically changing how buyers find and use B2B websites. In this episode, Phil explores how AI overviews and tools like ChatGPT are reducing website traffic whilst simultaneously increasing visitor quality and intent.

    You'll learn the three core strategies for optimising your website in this new era: technical answer engine optimisation, increasing AI citations and mentions, and maximising conversion rates for high-intent visitors. Discover why abandoning your website isn't the answer, and how to adapt your strategy to turn fewer visits into more pipeline.

    Click here to subscribe to the new Demand Decoded YouTube channel.

    Click here to see how we can help you drive demand for your business.
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    14 min
  • How to Use AI as a Growth Engine Across Your WHOLE Business

    How to Use AI as a Growth Engine Across Your WHOLE Business
    Apr 13 2026

    Most businesses are using AI, but only at surface level. Prompting, asking questions, getting answers. In this episode, Dan and Phil go beyond the basics to show what AI orchestration actually looks like in practice.

    Walking through real workflows built and used at Blend, they demonstrate how AI can feed insights across your entire business, fuelling pipeline, improving conversion, and reducing churn across marketing, sales, and customer success.

    Click here to subscribe to the new Demand Decoded YouTube channel.

    Click here to see how we can help you drive demand for your business.
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    58 min
  • [SPECIAL FEATURE] The CRO Lie: Why Optimising for Leads Is Costing You Revenue

    [SPECIAL FEATURE] The CRO Lie: Why Optimising for Leads Is Costing You Revenue
    Apr 8 2026

    Phil challenges the conventional wisdom around conversion rate optimisation. He explains why optimising for lead volume often damages business results rather than improving them, and reveals the metric you should actually be measuring.

    You'll learn why fewer, higher-quality conversions typically outperform high-volume lead generation, and how to align your website strategy with genuine business outcomes like pipeline and revenue.

    Click here to subscribe to the new Demand Decoded YouTube channel.

    Click here to see how we can help you drive demand for your business.
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    10 min
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