In this episode of Confessions of a Terrible Leader, Layci Nelson speaks with Ronjini Joshua, CEO and founder of Silver Telegram, about the intricacies of public relations, especially in the tech industry. Ronjini shares her journey into tech PR, the importance of effective communication, and how to identify the right time for organizations to invest in PR. They discuss budgeting for PR services, the future of PR in a rapidly changing landscape, and the significance of building strong internal communication. Ronjini also shares valuable insights on choosing the right PR agency and the lessons learned from her leadership mistakes.

Episode Highlights:

• Behind the Buzz: Ronjini Joshua's Journey: Discover how Ronjini Joshua, CEO and founder of Silver Telegram, built a powerhouse PR agency specializing in the competitive tech industry.
• Is Your Business PR-Ready? Learn the critical indicators that signal the perfect time for your organization to invest in public relations and strategic communication.
• Budgeting for Impact: Get expert tips on how to effectively budget for PR services and ensure maximum return on investment.
• The Future of PR in the Digital Age: Ronjini shares her predictions on how the PR landscape is evolving and how tech companies can stay ahead of the curve.
• The Internal-External Connection: Understand the often-overlooked significance of strong internal communication as the foundation for successful external PR efforts.
• Choosing Your PR Partner: Essential advice on vetting and selecting the right PR agency that aligns with your company's mission and goals.
• Leadership Lessons: Hear candid insights from Ronjini on the biggest leadership mistakes she’s made and the valuable lessons she's learned along the way.

Listen in as Layci and Ronjini demystify the intricacies of tech PR, effective communication strategies, and transforming leadership failures into growth.

Takeaways:

PR is about effective communication between businesses and their audiences.

Ronjini fell into tech PR after starting in entertainment PR.

Startups often lack the budget for large PR agencies.

A solid PR strategy requires time and investment.

The future of PR involves adapting to new technologies like AI.

Effective communication is crucial for internal team dynamics.

Choosing the right PR agency involves assessing their experience and ideas.

Leadership mistakes often stem from a lack of planning.

Onboarding new employees takes time and requires a solid training program.

Setting employees up for success is key to a thriving business.

Chapters

00:00 Welcome to the Confessional

01:00 Understanding Public Relations

07:17 When to Bring in PR

10:10 The Future of PR

12:41 The Importance of Clarity

18:46 Learning from Leadership Mistakes

23:53 Final Thoughts and Connections

WATCH ON YOUTUBE!

EPISODE LINKS:

Connect with Ronjini:

https://www.linkedin.com/in/ronjinim/

https://www.silvertelegram.com/

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🎙️🎵🎛️Confessions of a Terrible Leader is hosted by Layci Nelson and edited and produced by Fixation Point Productions. Music is by Leif Olsen and Mary Skop from the band The Number of Months.