What happens to the human embryos that are never chosen?

Emma Waters has spent years asking that question. A researcher at the Heritage Foundation and the author of the forthcoming book, Rethinking Fertility, she joins Dear Jane to talk about the 1.5 million frozen embryos currently in storage across the United States, human beings suspended in time, some for decades, and the fertility industry that created them with fragmented regulatory oversight.

Emma breaks down how genetic screening allows parents to test embryos for everything from Down syndrome to IQ, personality traits, and male pattern baldness, selecting which lives continue and which are destroyed. She also covers a federal class action lawsuit filed in California in 2025, where a woman destroyed her last remaining embryos based on a 98% reliability statistic that turned out to be scientifically unsupported.

And she asks the harder question underneath all of it: how did a $35 billion industry with the power to make these decisions end up answering to almost no one?

What happens when you stop waiting for Washington to fix things and start building the solution yourself?

Anton Krecic left political fundraising convinced that policy alone wasn't enough to end abortion. So he started Seven Weeks Coffee, named after a question his wife asked: When is a baby the size of a coffee bean? The answer is at seven weeks, the same point when a heartbeat can often be detected on ultrasound. The mission followed naturally: give 10% of every sale to pregnancy care centers and build it unapologetically pro-life from day one.

Nearly $2 million in donations later, he joins Dear Jane to talk about boldness in the marketplace, what the parable of the talents can teach entrepreneurs, and why the pro-life movement needs more Christians building businesses. He also weighs in on the difference between being humble and passivity, the importance of unifying within the pro-life movement, and how he would respond if Starbucks came calling.

Timestamps:

1:00 — The Idea Behind Seven Weeks: Mission, Name, and Giving Back

4:50 — From Political Fundraising to Pro-Life Business

7:40 — Why For-Profit Can Be a Force for Good

8:40 — Christians in the Marketplace: Excellence as a Calling

10:13 — The Quality Behind the Coffee: Sourcing and Standards

11:30 — Advice for Mission-Driven Entrepreneurs

15:00 — What Holds Christians Back from Bold Business

16:30 — Prioritizing Pro-Life Partners in Business

18:40 — There Is a Market for Values

19:30 — Be Proud, Be Bold, Be Unapologetic

23:40 — Unity Over Division: Navigating Internal Pro-Life Debates

26:06 — Fake Reviews and the Overwhelming Pro-Life Response

27:30 — What Is Next for Seven Weeks Coffee

28:25 — What Anton Would Say to Starbucks

What if the reason most women choose abortion isn't because they want one, but because they don't feel like they have any other options?

Emily Berning of Let Them Live has seen it firsthand: when you remove the financial pressure, the isolation, and the panic, 98% of abortion-minded women choose life. Not because they were lectured or given platitudes, but because someone actually met their needs.

In this episode, Emily breaks down what a true funded alternative to abortion looks like: immediate support, mid-term stability, long-term independence. She makes the case that the pro-life movement can't only fight to end abortion without funding the alternative. The church, employers—and yes, even the government—all have a role to play.

This isn't a theoretical solution. It's happening right now. And it works.

If you're pro-life and you're serious about saving lives, this conversation will inspire and challenge how you think about what "winning" actually requires.