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David Rogers and Dan Altmire

David Rogers and Dan Altmire

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 In today's episode, we are going to have the privilege of having David Rodgers in our show. He is the United States controller of the largest hospitality company in the United Kingdom. He's going to share with us some great insights, both on a business and personal basis, in dealing with the changes that we've all gone through over the last 18 months. So thanks for tuning in, and let's get this show on the road. How Did You Cope With the Pandemic? In March 2020, it started with the UK government saying to the general public to stay away from environments that involved indoor mixing, including hospitality and leisure. Within the week, David and his team were literally told to close overnight. It was Friday when they were told at five o'clock, that was the last day of trading. So literally, the clubs, hotels, and restaurants in the UK closed overnight. They then went into what they call regional lockdowns. Fortunately, they were allowed to reopen under restriction on the fourth of July. They've seen across the world the trajectory of the virus that changes very dramatically. They then went into a complete lockdown for a month, just before Christmas. They're then allowed to reopen for about three days after Christmas and then went into a complete lockdown, again as a country for hospitality and several industries on New Year's eve. They weren't allowed to open again until the twelfth of April. Then, they've recently opened the doors on the seventeenth of May, and they're hoping fingers crossed that on the twenty-first of June, they're able to open without any restrictions on people mixing the number of households that can come and eat and drink with them. So it's been a very challenging 18 months for them. As a result, the UK government had to come up with a sort of financial support package. It took a couple of weeks for them to tell the public to close. There were probably 11,000 people who weren't really sure what would be happening with their jobs. So they tried to manage that until they could provide people with their outreach wages for the period of closure. There was obviously the business that still needed to run even though the pubs weren't open. It's been very challenging for the business owners because they've gone from seeing people on a daily basis, whether it's the support center or the head office. They then quickly had to come up with different ways to communicate with different groups of employees. It's because they had people who were working all the way through. They had people who were furloughed and weren't able to be contacted to be back to work. From that point of view, they'd be quite challenging for them. They quickly realized that the employees being, whether it be financial, physical, emotional, have to be prepared to be put high on the agenda. So that's what they really focused on, creating an environment for them to feel they were still part of an organization when they weren't physically at work. What Did You Do to Make Your Employees Feel They're Part of the Organization? The first thing they did was communicate with them regularly. David made it organized by doing it virtually, like Zoom, through chat, and they even did some charitable fundraising activity. It just helps people. They help people in the sense that you're off work for three months, and someone's going to pay you. But, at some point, they really want to keep themselves busy. So they were helping people understand what volunteering opportunities there were for them, whether it'd be helping the NHS and the supermarkets who were struggling to keep up with demand on online deliveries. People didn't want to go and visit the supermarkets or wherever, so they tried to do a lot for the team to work to help them get through this tough situation. Food Delivery and Online Groceries During the Lockdown They were already doing a little bit of taking away and delivery prior to this, but it wasn't particularly a strong sales stream for them. As they went into lockdown, it became apparent that a lot of people were looking for delivery and takeout opportunities. So it's something they've got Uber Eats delivery. They're in the UK, so they could use them as partners to develop those offers. Then, many of the foods would have spoiled if they just left it sitting in freezers and fridges. So they ended up donating the food to local food banks and for the local charities. Obviously, it's close to the company's heart in terms of looking after people within the communities they operate in. How Do You Handle Your Other Bills? For anybody watching in the UK, they'll know that David, although they're a pub and restaurant company, now did have a brewing business that they entered into a joint venture with Carlsberg. One of the world's largest brewers. That gave them a cash injection into the business, which meant they could continue to pay their landlords. It's because many landlords were also waiting ...
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