This week's Misfit Entrepreneur is William Milliken. Let me ask you something. What if scooping dog poop could make you a millionaire? That's not a joke—it's exactly what William Milliken has done as the founder and president of Swoop Scoop, one of the fastest-growing professional dog waste removal companies in the country. But he didn't stop there. William also created Poop Scoop Millionaire, a top-ranked online community that has helped thousands of entrepreneurs start and grow their own service businesses, many with less than $1,000.

Ranked #6 on the Inc. 5000 list for fastest-growing consumer service companies, and featured by influencers like Codie Sanchez, Alex Hormozi, and Iman Gadzhi, William is a true Misfit Entrepreneur. He turned a "dirty job" into a multi-million-dollar empire—while building one of the most engaged communities on the Skool platform.

In this episode, we're going to dig into:
How he built a 7-figure business from almost nothing
What it takes to scale in a service industry
Why undervalued niches hold massive potential
And what it means to lead a purpose-driven company in a market few take seriously

Get ready to rethink what opportunity looks like.

swoopscoop.com/​

Poop Scoop Millionaire Skool

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GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS!

After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules.

Here is what you will learn in The Misfit Code:
✔ The patterns that show up over and over — no matter the industry
✔ The execution behaviors that separate builders from talkers
✔ How top performers make decisions when certainty doesn't exist
✔ The truth about momentum, discipline, and follow-through
✔ Why most advice sounds good — but fails in the real world

WWW.MISFITENTREPRENEUR.COM/TRUTHS

Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

This week's Misfit Entrepreneur is Bob Bush Jr. As a senior investment executive with over $30 billion in global transactions under his belt, Bob has done business around the world—from New York to Nairobi, from Beijing to the Middle East.

But what makes him truly special is how he's brought his Wall Street expertise into the world of impact-driven entrepreneurship as the co-founder of Mutombo Coffee. Partnering with Hall of Famer Dikembe Mutombo, Bob is building more than a coffee company—he's creating a global movement around ethical sourcing, circular economies, and sustainable investing.

I'm excited to dig into how values and profit can go hand in hand, what it takes to scale a business across continents, and why risk might be your best teacher.

www.mutombocoffee.com/​

Show Sponsors:

GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS!

After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules.

Here is what you will learn in The Misfit Code:
✔ The patterns that show up over and over — no matter the industry
✔ The execution behaviors that separate builders from talkers
✔ How top performers make decisions when certainty doesn't exist
✔ The truth about momentum, discipline, and follow-through
✔ Why most advice sounds good — but fails in the real world

WWW.MISFITENTREPRENEUR.COM/TRUTHS

Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

Hello Misfit Entrepreneurs! Welcome to another edition of "Lessons for Hannah!"

Many years ago, I introduced a new format that alongside our regular episodes called "Lessons for Hannah." Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her daddy and his Misfit friends throughout her life….even after I am gone. If you haven't listened to the first episode of "Lessons for Hannah," I urge you to as it gives some more background and tells the amazing story of how Hannah came to be in our lives.

Lessons for Hannah are short, very useful, and sometimes comical lessons, that I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I'm going to speak as though I am talking directly to her. These episodes are a lot of fun and if you think there is a lesson that we should include in these episodes, please don't hesitate to send it over to us at support@misfitentrepreneur.com. We'd love to share it.

Show Sponsors:

GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS!

After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules.

Here is what you will learn in The Misfit Code:
✔ The patterns that show up over and over — no matter the industry
✔ The execution behaviors that separate builders from talkers
✔ How top performers make decisions when certainty doesn't exist
✔ The truth about momentum, discipline, and follow-through
✔ Why most advice sounds good — but fails in the real world

WWW.MISFITENTREPRENEUR.COM/TRUTHS

Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

This week's Misfit Entrepreneur is Nate Woodbury—CEO of Be the Hero Studios, YouTube strategist to over 60 successful channels, and the genius behind one of the most practical and scalable YouTube lead generation systems out there.

Nate has mastered the science of turning YouTube search into a pipeline of high-quality leads for coaches, consultants, and speakers. But he doesn't just talk strategy—he implements it through a done-for-you system backed by a team of 35 experts. Whether you're trying to build a personal brand, become a thought leader in your niche, or simply want to grow predictable income from your content, Nate's Leaf Strategy and SEO framework can help you dominate search—on YouTube, Google, and even AI platforms like ChatGPT.

And I want to squeeze every piece of advice from him and break down how YouTube can be your #1 lead source, why search beats viral strategies for most businesses, and what it takes to become the go-to expert in your niche in as little as four months.

TheLeafStrategy.com
BeTheHeroStudios.com

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Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

5 Minute Journal: www.MisfitEntrepreneur.com/Journal

This week's Misfit Entrepreneur is Nicky Billou. Nicky is a powerhouse of entrepreneurial energy—a best-selling author, thought leadership coach, and host of The Thought Leader Revolution, the #1 podcast in the world on thought leadership – of which I've been fortunate to be a guest. As the Co-founder, President, and CEO of eCircle Academy, Nicky has helped countless coaches, consultants, and service professionals position themselves as recognized authorities in their fields—often adding six and even seven figures to their annual income.

But what makes Nicky truly special isn't just his ability to scale businesses—it's his mission to unleash greatness in others. His programs combine deep business growth strategy with a belief that the greatest untapped resource in the world is the human spirit. He's the author of several powerful books, including Finish Line Thinking, The Thought Leader's Journey, and The Power of Connecting, and has built a reputation as one of the most inspiring mentors for entrepreneurs who want to make a real impact.

ecircleacademy.com/appointment

​Nicky invites anyone needing belief or direction to reach out. "I like being bothered," he says—so don't hesitate.

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Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

5 Minute Journal: www.MisfitEntrepreneur.com/Journal

This week's Misfit Entrepreneur is Doug C. Brown. Doug is the CEO of CEO Sales Strategies and the creator of the Double Your Sales Methodology—a proven, math-based model that helps entrepreneurs, business professionals, and companies grow predictable and reliable sales revenue.

Doug's career spans over four decades, beginning with 12 years in the U.S. military, followed by explosive results as President of Sales and Training for Tony Robbins and Chet Holmes, where he grew sales by over 4000% in just six months. Since then, he's built or advised over 35 businesses, generated over $960 million in revenue for clients, and helped companies like Intuit, CBS Television, and Procter & Gamble become sales powerhouses.
Doug is also the founder of Vibitno, a cutting-edge sales automation platform that supercharges follow-up, boosts retention, and drives productivity. He's a top podcast guest, award-winning sales leader, and one of the most sought-after minds in building high-performance, scalable sales systems.

If you've ever struggled with creating a consistent sales process, motivating your team, or scaling beyond your current revenue ceiling, this episode is your blueprint.

ceosalesstrategies.com/​

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Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

5 Minute Journal: www.MisfitEntrepreneur.com/Journal

This week's Misfit Entrepreneur is John Garrett—a keynote speaker, award winning author, consultant, and the creator of the powerful concept known as "What's Your And?" If you're looking for the X factor in how to build a culture where people actually perform at their best, feel connected, and bring their whole selves to work… John is the guy you need to hear from.

John started his career as a CPA before breaking the mold—quite literally—by becoming a nationally touring comedian. And that's what sparked his groundbreaking discovery: people are more than their job titles, and organizations that embrace their employees' outside-of-work passions—what he calls their "Ands"—build stronger cultures, retain talent longer, and unlock levels of performance and engagement most leaders never tap into.
He's worked with companies like PwC, AstraZeneca, and Microsoft, and written the bestseller What's Your And? His message is simple but transformative: We perform better when we bring all of who we are to what we do. And for entrepreneurs and business owners looking to build thriving, winning cultures—John's frameworks are pure gold.

I've personally spent time with John and seen him present his concepts live. His insights land. His stories resonate. And the applications for leaders are immediate.

Show Sponsors:

Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

5 Minute Journal: www.MisfitEntrepreneur.com/Journal

Many years ago, I introduced a new format that alongside our regular episodes called "Lessons for Hannah." Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her daddy and his Misfit friends throughout her life….even after I am gone. If you haven't listened to the first episode of "Lessons for Hannah," I urge you to as it gives some more background and tells the amazing story of how Hannah came to be in our lives.

Lessons for Hannah are short, very useful, and sometimes comical lessons, that I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I'm going to speak as though I am talking directly to her. These episodes are a lot of fun and if you think there is a lesson that we should include in these episodes, please don't hesitate to send it over to us at support@misfitentrepreneur.com. We'd love to share it.

To see the full show notes and Misfit 3 for this episode, go to www.MisfitEntrepreneur.com.

Show Sponsors:

Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

5 Minute Journal: www.MisfitEntrepreneur.com/Journal