Data-Driven Design: The Art and Science of Crafting a Strong Visual Brand Identity with Lucy Nast
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Data-Driven Design: The Art and Science of Crafting a Strong Visual Brand Identity with Lucy Nast
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In this episode of Data and Opinions, we discover how research and insights can help brands stand out from the crowd with Lucy Nast, the founder and art director of LKN Creative.
With more than a decade of experience working with leading technology businesses like Citrix, Qualcomm, Vodafone, and Visa, Lucy shares her journey as a graphic designer and art director, providing valuable insights for those considering a similar career path.
Together, we discuss how data can help inform the creative design process, including the art and science of balancing business goals with customer needs and competing brands. And Lucy shares her thoughts on the essential elements of a strong visual brand identity, ensuring consistency across an ever-growing ecosystem of digital platforms and customer touchpoints.
We also explore how graphic design is evolving in the wake of AI, what impact the technology is having on traditional design skills, and how to use AI design tools without losing the human touch.
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