Perfecting Your Pitch: Insights from Dana Sather Robinson

In this episode, Ed Barker is joined by Dana Sather Robinson, founder of Pitch4Impact, to discuss common mistakes founders make in their pitches and how to improve them. Dana emphasizes the importance of understanding what investors really want to hear and how to craft a compelling narrative. She highlights the significance of good communication skills in pitching and broader founder communication, including customer interactions, team building, and relationship management. Dana shares her journey and provides practical tips on structuring and refining pitches to captivate investors, emphasizing the value of practice, storyboarding, and preparation for Q&A sessions.

To receive the download, “What Investors Really Want”, click here.

00:00 Introducing Dana Sather Robinson

02:42 Dana's Journey to Pitch Coaching

05:35 Common Pitching Mistakes

11:15 What Investors Really Want

16:13 Storyboarding Your Pitch

25:46 Communication as a Leadership Signal

29:14 Mastering Q&A

40:50 Building Investor Relationships

About Your Host

Ed Barker has enjoyed a weird and varied career. Ed is a Brit now resident in Seattle and has founded three startups, enjoyed a long career in corporate strategy, and most recently as a VC. He's now building a podcast production company, Studio 1878. Sound Investments is a modest attempt to shine some light on the fantastic work being done in the Pacific Northwest entrepreneurial community.

Dana Sather Robinson, Pitch4Impact

As an angel investor, Dana has evaluated hundreds of investor pitches and decks over the years. She knows what investors need to get from a pitch in order to want to go further. As a professional trainer with decades of experience in presentation skills training, she works with founders to improve their skills to create and deliver impactful pitches. The Pitch 4 Impact training program helps improve startup pitches and be able to adapt to different situations and investors.

Connect with Dana:

* Pitch4Impact: pitch4impact.com

* Dana's LinkedIn: linkedin.com/in/dana-sather-robinson/

* What Investors Really Want: preview.mailerlite.io/forms/804767/176514105053545618/share

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