In this episode, Lachie interviews Georgette Marie Hewitt, the founder of Skygazer, a company specializing in sand-resistant towels. Georgette shares the inspiring journey of how she created her innovative product and expanded her business internationally. She delves into her experiences with online business, the intricacies of product development, and the strategies she employed for growth. Georgette also discusses the pivotal moments that shaped her business, the impact of media coverage on her sales, and the importance of managing profitability and time effectively. Additionally, she reveals how the use of virtual assistants has been a game-changer for business growth and efficiency.

Takeaways:

- Georgette's journey from creating sand-resistant towels to expanding her business internationally. - The challenges and lessons learned from her experiences with online business and product development.

- Strategies for growth, including marketing, hiring, and managing seasonal products. - Focus on profitability rather than turnover for business success. - Consider the impact of media coverage on sales and brand awareness.

- Utilize virtual assistants for efficient time management and business growth.

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In this episode, Lachie interviews Yii Ying, the co-founder of Vivianly, a company specialising in handmade high heels.

Yii Ying shares the origin story of Vivianly and how they have sold over 500,000 pairs of shoes. She discusses their best-selling product, the challenges of selling high heels online, and their marketing tactics on Amazon.

Yii Ying also talks about her other ventures, MusoHunt and MusoLearn, which connect music teachers and students and provide music education resources.

Takeaways

- Vivianly specialises in handmade high heels and aims to make women feel confident and stylish while keeping the shoes affordable.

- Their best-selling product was a clear heel, and they have expanded their product range based on customer demand.

- They have achieved success on Amazon through a combination of Amazon ads and keyword optimization.

- Vivianly has also launched their own ecommerce website to reduce reliance on Amazon and increase control over pricing and customer experience.

- Yii Ying's other ventures, MusoHunt and MusoLearn, connect music teachers and students and provide music education resources.

- MusoLearn offers pre-recorded music lessons and direct chat access to teachers, making music education more accessible and affordable.

🤝 Explore collaboration opportunities: https://bit.ly/3Stfj68

📸 Follow us on IG for behind-the-scenes and updates: @lachiesocialslingshot

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In this episode, Lachie interviews Garrett Peters, the CEO of Duncan and Stone Paper Co, a stationary company that has experienced significant growth. They discuss Garrett's journey from working with Walmart to starting his own business, the dynamics of running a business with co-founders who are also couples, and the strategies they have implemented to scale their business, including leveraging Amazon and focusing on email marketing. They also touch on the challenges of inventory management and planning for the holiday season.

Takeaways - Garrett's background working with Walmart and Sam's Club provided him with valuable experience in retail, branding, and sales, which he applied to his own business.

- Starting a business with co-founders who are also couples requires clear communication, defined roles, and a shared vision to avoid potential conflicts.

- To scale their business, Duncan and Stone Paper Co focused on leveraging Amazon as a sales channel and invested in email marketing to engage and retain customers.

- Planning for the holiday season is crucial for e-commerce brands, and strategies such as promotions, email marketing, and targeted advertising can help drive sales during this period.

- Inventory management is a challenge for growing businesses, and finding the right balance between having enough stock and avoiding excess inventory is essential.

Chapters 00:00 Introduction and Background

02:02 Garrett's Journey to Entrepreneurship

05:36 Running a Business with Co-Founders Who Are Couples

10:30 Leveraging Amazon and Email Marketing

13:26 Defining Roles and Making Decisions

23:07 Email Marketing and Holiday Strategies

27:02 The Impact of Ads During the Holiday Season

31:07 Conclusion and Contact Information