Creating content didn’t build my 7-figure company.

**Becoming a different woman did.**

In this episode of *Don’t Sugarcoat It*, I break down how I turned content into a 7-figure business in under two years…

You’ll learn:

- Why most people ask the wrong questions about content

- The identity shift required to scale content into a 7-figure company

- How positioning beats strategy every time

- Why implementation, speed, and responsibility create momentum

If your content isn’t converting, it’s not the algorithm… it’s who you’re being.

🎧 Listen now on Spotify & YouTube to show your support!

And if you're ready to move into proximity to your future identity. Check my website for programs and courses here: [https://CandytheCreator.kartra.com/page/website](https://candythecreator.kartra.com/page/website)

### Cold Open Hook (0:00–0:45)

“I didn’t turn content into a 7-figure company by posting better, being more strategic or running ads. I did it by becoming a different woman while posting.”

### Credibility & Context (0:45–2:30)

- From nurse to entrepreneur

- No massive audience, no viral moment, no secret hack

- Content as the vehicle, not the cause

Landing the plane: “Content doesn’t create wealth. Identity does.”

### Core Teaching: Identity Before Strategy (2:30–7:00)

- Why most people ask the wrong content questions

- Identity-based decision making vs tactic-based posting

- How you started acting before feeling ready

Education: Identity dictates behaviour, behaviour dictates results.

Retention hook: “If your content isn’t converting, it’s not the algorithm — it’s who you’re being.”

### Positioning That Changed Everything (7:00–11:30)

- Moving from one-of-many to category-of-one

- Why positioning compounds faster than strategy

- How repetition builds authority

Landing the plane: “If you’re not positioned clearly, you’re competing on price.”

### Millionaire Behaviour Over Motivation (11:30–15:30)

- Implementing instead of consuming

- Boundaries, speed, and responsibility

- Acting like the woman before the revenue arrived

Truth bomb: “Most people want millionaire money without millionaire standards.”

### Integration & Reflection (15:30–18:00)

- Why content scales *after* identity shifts

- How this applies to listeners right now

Landing the plane: “Your content only scales when your identity does.”

### CTA (18:00–20:00)

- Invite into The Collective / CEO Table

- Frame as proximity to identity, not information

Close: “This is what we do inside the room.”

What actually happens when you calibrate your frequency to a higher reality?

More clarity, courage, money, love. More YOU.

In this magnetic episode of Don’t Sugarcoat It, Candy sits down with Rebecca Boatman, founder of The Calibrave Movement, the woman who has helped thousands of people attract their dream relationships and dissolve the fears keeping them from their next level.

Rebecca shares how elevating her internal frequency took her from 10K months to 30K+ months in her first year of business… and how the exact same work can shift your relationships, your purpose, and your entire timeline.

Inside this conversation, we dive into:

• How calibrating your energy dissolves fear, doubt and self-betrayal
• Why clarity and self-certainty are a frequency first, strategy second
• How Rebecca’s clients attract dream partnerships using her Calibrave Method
• The intersection of entrepreneurship, spirituality, soul lessons and higher guidance
• Aliens, the universe, higher powers and how the quantum is shaping your path

If you're ready to step out of fear and into your highest timeline, this episode will shift you. Hard.

🎧 Show the pod some love if it hit home. Rate, review and share with a friend who’s calling in their next level.

Follow Rebecca: https://www.instagram.com/rebeccaboatman?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Follow us on Instagram @https://www.instagram.com/dontsugarcoatitpodcast/

Lets Work Together = https://CandytheCreator.kartra.com/page/website

If your business keeps hitting an income ceiling no matter how hard you work, you have nervous system problem, not a strategy problem.

In this episode of Don’t Sugarcoat It, Candy breaks down the energetics and embodiment behind making, receiving, and holding more money in your business.

You’ll learn:

• Why your subconscious pushes money away when you’re not energetically regulated
• The truth about self-sabotage (and why it’s actually a protection mechanism)
• How to expand your nervous system capacity to receive and retain wealth
• The exact shifts that helped one client go from plateauing to 10K cash weeks in 3 months
• How your body, beliefs, and bank account are always working together

This is about the biology of wealth, the energetics of overflow, and rewiring your system for abundance that stays.

If you’ve been doing the work but still can’t seem to hold it this is the episode that will change the way you do business, receive money, and feel safe in success.

And if it hits home, show the pod some love. Rate, review, and share it with the woman who needs to hear this.

Follow us on Instagram @https://www.instagram.com/dontsugarcoatitpodcast/Lets Work Together = https://CandytheCreator.kartra.com/page/website

Is your voice your greatest asset or the reason people aren’t buying from you?

In this unapologetic guest episode of Don’t Sugarcoat It, Candy sits down with Annelise McCarthy, Australia’s leading speaking coach, viral content creator and the woman behind the movement helping entrepreneurs stop hiding, start expressing, and take up actual space online and on stage.

With thousands of students, a global audience, and a reputation for calling out the BS holding women back from being fully seen, Annalise breaks down what most coaches still get wrong about communication, visibility, and showing up with conviction.

Together, they go deep into:

• Why your voice is the #1 tool scaling your business (and the way you’re using it is costing you clients)
• The truth about confidence: it’s not a personality, it’s a skill
• Why people don’t listen when you speak and how to change that instantly
• The real reason entrepreneurs feel “blocked” when showing up online
• How to create a message people remember, repeat, and respond to

This episode is raw, honest, and cuts straight through the fluff.

If you’re a mentor, coach, entrepreneur or expert who wants to speak with authority instead of apologising for existing… this is your wake-up call.

🎧 Tune into EP 33: The Truth About Speaking Powerfully w/ Annalise McCarthy on Spotify + YouTube.

If it activates you (it will), rate, review, and share it with a friend who needs the fire.

Follow us on Instagram: @DontSugarcoatItPodcast

Connect with Annelise on IG, TikTok & LinkedIn: @herspeakingcoach

Tour info for March: https://www.herspeakingcoach.com/australiantour2026

Is hard selling manipulation or the secret to scaling?

In this unapologetic episode of Don’t Sugarcoat It, Candy sits down with Elizabeth Anne Walker, Australia’s top NLP trainer, a woman who’s shared stages with Richard Branson, Tony Robbins and Gary Vee, and the mentor who first cracked Candy open to personal development.

For 25 years, Elizabeth has been transforming lives and training facilitators across the world. In this conversation, she dismantles the myths the coaching industry doesn’t want you to see and dives deep into:

• Why being triggered is not a problem, it’s the portal to transformation
• How “friction” inside a room creates breakthroughs most people will never reach
• Why objections in sales are never rejection — they’re invitations to lead
• The ethical obligation of selling powerfully

• 
  

This is not your feel-good episode. It’s a truth serum for coaches, mentors and facilitators who are ready to stop babysitting their audience and start leading real transformation.

Tune into EP 32 “What the Coaching Industry Doesn’t Want You to Hear w/ Elizabeth Anne Walker” on Spotify + YouTube and if it blows your mind (it will), show the pod some love: rate, review & share it with a friend who needs to hear this.

Follow us on Instagram @https://www.instagram.com/dontsugarcoatitpodcast/

Connect with EAWTC here: https://www.elizabethannewalker.com/home

Cancel culture has gone way beyond losing followers or getting “called out.” It’s now a global fear-conditioning system designed to silence voices.

In this explosive episode of Don’t Sugarcoat It, Candy unpacks the assassination of Charlie Kirk, a man who embodied freedom of speech and how his public death in front of thousands has become a symbolic weapon of fear. Whether you agreed with him or not, his killing and the media’s decision to broadcast it sends a clear message: speak freely, and you’ll pay the price.

Candy exposes how cancel culture, fear, and media manipulation are part of the matrix keeping entrepreneurs small and compliant. She breaks down:

• Why Charlie Kirk’s death marks a dangerous turning point for free speech
• How cancel culture has evolved from online drama to global fear tactics
• The hidden link between fear, conformity, and silence in business
• Why being triggered or “canceled” is proof of leadership, not failure
• How to hold authority, power, and voice even when people project onto you

• 
  

If you’re ready to stop watering yourself down, break free from cancel culture’s grip, and lead movements unapologetically, this episode will wake you up.

🎙 Listen now to Don’t Sugarcoat It on Spotify & YouTube.Follow us on Instagram @https://www.instagram.com/dontsugarcoatitpodcast/

Most self-improvement advice is bullshit.

In this savage episode of Don’t Sugarcoat It, Candy exposes the rituals keeping women stuck in “productivity theatre” journaling for hours, blueprint morning routines, meditating yourself into anxiety and reveals the only habits that actually scale a business and a bank account.

You’ll learn:

• Why most habits are keeping you broke, not wealthy
• The 3 needle-moving habits Candy swears by
• How health, discipline, and movement fuel business growth
• Why “doing less but better” is the ultimate growth strategy
• The brutal truth about coaches selling b/s instead of results

• 
  

Lets Work Together = https://CandytheCreator.kartra.com/page/website

🎙️ Don't Sugar Coat It Podcast is now on Spotify & YouTube.

Follow us on Instagram @https://www.instagram.com/dontsugarcoatitpodcast/

Most people think success is strategy. I’m here to tell you… it’s brainwashing.

In this episode of Don’t Sugarcoat It, I share exactly how I reprogrammed my subconscious to hit multi-6 figures in my first 12 months of business… and how I’m now brainwashing myself into becoming a millionaire at 27.

You’ll learn:

• The 5 brainwashing practices that rewired my identity and income
• Why your subconscious doesn’t care about “truth” only repetition
• How to normalise bigger numbers until wealth feels inevitable
• What Elon Musk and Oprah teach us about self-concept and belief
• Tangible tools you can use to shift your reality starting today

• 
  

If you’re ready to collapse time and scale your income, this episode will calibrate you.

Lets Work Together = https://CandytheCreator.kartra.com/page/website

Event Tickets = https://CandytheCreator.kartra.com/page/commandtour2025

🎙️ Don't Sugar Coat It Podcast is now on Spotify & YouTube.

Follow us on Instagram @https://www.instagram.com/dontsugarcoatitpodcast/