In this episode, Our host Twingq was joined by the CEO & Commissioner of the Canadian Elite Basketball League (CEBL), Mike Morreale. Commissioner Morreale is a no stranger to the sports world, the former CFL Grey Cup champion grew up hoping that one day his number would be called. The Hamilton native, had an illustrious 12-year career in the CFL playing for the Toronto Argonauts and Hamilton Tiger Cats. After retiring in 2007, Morreale began his career working in the front office for the CFLPA. In 2017, when the CEBL was officially launched, Morreale was named the CEO and Commissioner. In the 2019 inaugural season, the CEBL had 6 teams, today in 2022 they will have six teams play on opening night. Capitalizing off key partnerships, NBA G-league talents, and the affiliation with hip-hop icon J.Cole, the CEBL has launched into a new stratosphere.
This conversation started off with Commissioner Morreale speaking about the growth of the CEBL since its inaugural season in 2019, the importance of providing the community with homegrown talents across the nation. He also reflected on his cultural upbringing, growing up in a football family, and his divine connection to the sports landscape. Shifting into the Basketball world Morreale draws back to his old principles of hard work, creativity, and resourcefulness. Commissioner Morreale then spoke on J.Cole’s presence in the CEBL and how he changes the entire structure of their league from a marketing/advertisement standpoint.
The conversation then shifted to speak on building the brand of the CEBL, The highly anticipated Scarborough Shooting Stars franchise, and future expansion plans. The Canadian Elite Basketball League is looking to add 3-5 teams in the near future and with added pool of talent that shouldn’t take long. Commissioner Morreale openly expressed his beliefs on the potential spur of a women’s league. The CEBL season kicks off May 25th with a triple header; 3 games, Six teams, Our game!
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