Couverture de Creative Shop Talk with Wendy Batten

Creative Shop Talk with Wendy Batten

Creative Shop Talk with Wendy Batten

De : Wendy Batten Creative Retail Mentor
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 How do I attract more customers to my store? How do I get more sales? How do I book out my shop's events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that "accidental shopkeepers" and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and "winging" the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.Wendy Batten 2020 Direction Economie Management Management et direction
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    Épisodes
    • 294. The Rise of Analog Wellness and Why Brick-and-Mortar Retail Is Perfectly Positioned to Thrive

      294. The Rise of Analog Wellness and Why Brick-and-Mortar Retail Is Perfectly Positioned to Thrive
      Feb 2 2026
      With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Episode Overview There is a retail trend I'm seeing that is growing across independent retail shops worldwide and I'm sharing all about it in this episode. Let's talk about analog wellness. So what exactly is it? I'm diving into just that in this episode: what it is; how customers are craving slower, more human experiences and how brick-and-mortar retailers are uniquely positioned to meet that need. I'll explain why this shift has little to do with what you sell and everything to do with how customers feel when they're in your shop. I'll share why this matters now, especially as people step back from constant screens, noise, and digital overload. Listeners will come away with a clearer understanding of how analog wellness shows up in retail, how it connects to hospitality and experience-driven sales, and why this approach strengthens loyalty, word of mouth, and long-term growth. Our Key Topics What analog wellness and analog wellbeing mean in a retail context Why customers are seeking slower, tactile, in-person experiences The role of brick-and-mortar shops as places to exhale and feel seen How experience and hospitality replace price-based competition Ways retailers are creating gathering spaces and community moments Why invitations and connection matter more than urgency or discounts Key Takeaways for Retailers on Analog Wellness Customers are craving calm, connection, and human interaction, not constant stimulation. Brick-and-mortar shops can serve as a third space beyond home and work. Experience and how customers feel now drive loyalty more than price. Small, intentional moments of hospitality can create lasting impact. Designing around customer feelings strengthens sales and relationships. "Analog wellness is not anti-technology. It is pro-human." -Wendy Batten This week, I would love for you to listen in and reflect on how your shop can become a place where customers slow down, feel seen, and want to linger. Are there ways you are already doing it now? Jump into my DMs on Instagram and tell me about it! Resources Mentioned and Related Episodes: Retail Sales & Marketing Accelerator (On-Demand)A practical course designed to help shop owners stop guessing and start making clearer, data-informed decisions around sales and marketing. Join my Love List! Episode 252: Creating a Culture of Hospitality in Your Retail Business with Guest Expert Stephanie Miller Vincent Episode 268: Awesome Isn't Accidental: Raising the Retail Standards in Your Shop About your host, Wendy Batten In case we haven't met…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose. For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes! Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
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      22 min
    • 293. The Difference Between 'Nice' and 'Kind' in Leadership

      293. The Difference Between 'Nice' and 'Kind' in Leadership
      Jan 26 2026
      With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Episode Overview Many shop owners lead with good intentions, but being nice instead of kind can quietly create resentment, burnout, and instability in a retail business. In this episode, I'm exploring a distinction that quietly shapes many retail businesses: the difference between being nice and being kind. While niceness can feel good in the moment, it often leads to avoidance, resentment, and exhaustion over time. Kind leadership, by contrast, is clear, fair, and professional, and it supports long term trust and sustainability. I'll walk you through how this shows up in real retail situations, including team management, pricing decisions, inventory buying, customer boundaries, and personal time and energy. These are everyday moments where shop owners often default to being nice, even when it costs them their boundaries. You'll come away with a clearer understanding of how leading with kindness protects your business, your team, and YOU, and how small shifts in leadership can reduce burnout and resentment. Our Key Topics The difference between being nice and being kind in retail leadership How niceness shows up with staff, feedback, and underperformance Pricing decisions, discounting, and apologizing for prices Inventory buying influenced by customers, reps, or fear of disappointing others Customer boundaries, policies, and professionalism Time, energy, and the cost of always saying yes The Difference Between Nice and Kind in Leadership Being nice often avoids conflict but creates long term resentment and burnout. Kind leadership is clear, consistent, and professional, even when conversations are hard. Proper pricing and margins are an act of kindness to your business and its future. Boundaries with staff and customers create fairness and predictability. Saying 'no' in the right moments protects your energy and your role as leader. "Kind leadership will not ask you to sacrifice yourself." -Wendy Batten Your next step? Notice one place this week where being kind, not just nice, could change how you lead and how your business feels. Available Resources: Back-of-the-Napkin Profit Calculator (Profit Planning Masterclass) A simple, approachable way to understand your core retail numbers without overwhelm or complicated spreadsheets. Retail Sales & Marketing Accelerator (On-Demand)A practical course designed to help shop owners stop guessing and start making clearer, data-informed decisions around sales and marketing. Join my Love List! Episode 155: Setting Boundaries and Prioritizing Rest: The Key to Sustainable Growth Episode 185: Avoid Burnout with Guest Expert Dr. Ashley Margeson About your host, Wendy Batten In case we haven't met…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose. For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes! Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
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      26 min
    • 292. The Real Starting Point for Building a Profitable Retail Business

      292. The Real Starting Point for Building a Profitable Retail Business
      Jan 19 2026
      With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Episode Overview Ever find yourself wondering "Where do I start when I'm juggling multiple priorities in my retail business?" You're not alone. I'm addressing this question that's been asked many times since Episode 290 dropped at the beginning of the year. In this episode, I'll lay out the most important steps to focus on FIRST in order to achieve the success you want this year in your retail business. You'll learn why clarity around your numbers and a growth mindset are the foundations for building a sustainable, profitable shop. Our Key Topics Fully taking on the CEO and CFO roles within your business The dangers of chasing revenue numbers without understanding profit or margins Defining why your business exists and aligning it with your desired lifestyle Managing inventory as your biggest business asset Identifying and overcoming automatic negative thoughts (ANTs) The importance of seeking professional coaching and support Let's Prioritize These Things in Your Business Know your numbers beyond just revenue. You must understand the variables like margins, expenses, and inventory turns that lead to actual profit. A business that supports your life, not the other way around. This requires planning for a personal paycheck and defining success on your own terms. Paying attention to your "growth mindset" brain. This includes reading financial reports, managing open-to-buy programs, and being comfortable with the discomfort of change, among other things. Avoid the "accidental entrepreneur" trap. Clearly define your business motivation and reverse-engineer your goals from the bottom up. "Stop chasing other people's version of success." -Wendy Batten Your next step? Choose one small action today to lead your business with intention and clarity. Resources Mentioned: Creative Shop Talk Podcast Episode 290: 7 Things to Focus on in 2026 If You Want a Retail Business That Lasts Back-of-the-Napkin Profit Calculator (Profit Planning Masterclass) A simple, approachable way to understand your core retail numbers without overwhelm or complicated spreadsheets. Retail Sales & Marketing Accelerator (On-Demand)A practical course designed to help shop owners stop guessing and start making clearer, data-informed decisions around sales and marketing. Join my Love List! About your host, Wendy Batten In case we haven't met…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose. For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes! Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
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      27 min
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