In the conclusion of this deep-dive, Jim Kwik and Julie Lokun tackle the "Elephant in the Room": a traditional education system designed for a world that no longer exists. Jim shares personal stories from his childhood "broken brain" and how those struggles shaped his mission to help entrepreneurs—and their children—become irreplaceably human.

Whether you are a parent wondering how to guide your kids through the AI revolution or an entrepreneur feeling the weight of "digital dementia," this episode provides the tactical habits needed to protect your greatest asset: your focus.

• The Future of Education: Jim and Julie discuss the "college debate." Is a four-year degree still the best ROI, or is self-directed meta-learning the new gold standard?

• Digital Discipline for Families: How to teach children to use technology as a compass rather than a cage. Jim shares his "screen balance" philosophy for raising curious, rather than passive, consumers.

• The Introvert’s Edge: Jim opens up about his journey as a self-described introvert and how he learned to lead, speak, and teach on global stages without sacrificing his energy.

• Rewiring for Resilience: A deeper look at the "L.I.E.s" (Limited Ideas Entertained) specifically related to age and intelligence.

• Sustaining Momentum: Why most entrepreneurs burn out and how to use the "Small Simple Steps" (S3) method to maintain long-term impact.

In this episode, Jim references the specific habits he uses to "prime" his brain every morning.

• Hydration: Resetting neurochemistry after sleep.

• Brain Dumping: Journaling to move tasks from working memory to paper, reducing anxiety.

• Movement: Using physical activity to spark "Brain-Derived Neurotrophic Factor" (BDNF).

"AI can out-think us, but it can’t out-imagine us. Your imagination is where true human intelligence lives." — Jim Kwik

"We are taught a lie that our intelligence is fixed like our shoe size. It’s actually more like a muscle—the more you challenge it, the stronger it gets." — Jim Kwik

Meet Jim Kwik LIVE! Jim will be a keynote speaker at Cre8tive Con 2026 in Chicago (February 20th–22nd).

• Register at: Cre8tiveCon.com

• Discount Code: Use KWIK50 to save $50 on your ticket.

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n this high-energy episode of Get Obsessed, host Julie Lokun sits down with the world’s leading brain coach, Jim Kwik. From being labeled "the boy with the broken brain" to coaching CEOs at Google, SpaceX, and Nike, Jim shares his blueprint for upgrading your mental operating system.

The conversation dives deep into why cognitive flexibility is the #1 skill for the 2026 economy and how to stay relevant in a world dominated by AI by leaning into your "Human Intelligence."

• AI + HI = The Future: Jim explains why AI should be used as an amplifier, not a replacement. The key is merging Artificial Intelligence with Human Intelligence (HI) to become an unstoppable innovator.

• The Thermostat vs. The Thermometer: Are you merely reflecting the environment (thermometer) or are you setting the temperature (thermostat)? Jim discusses how to take control of your internal energy.

• Belief-Driven Behavior: All external results start with internal software. Jim breaks down how to identify and delete "L.I.E.s" (Limited Ideas Entertained) that hold you back.

• Curiosity as a Superpower: Why the most successful entrepreneurs in 2026 aren't the ones with the most answers, but the ones asking the best questions.

• Cognitive Flexibility: The ability to learn, unlearn, and relearn quickly is the ultimate competitive advantage in a rapidly evolving job market.

Jim walks through his signature 3 M's to help you break through any plateau:

1. Mindset (The WHAT): Your deeply held beliefs and attitudes about what is possible.

2. Motivation (The WHY): The purpose and energy required to take action (P x E x S3: Purpose x Energy x Small Simple Steps).

3. Methods (The HOW): The actual processes for speed reading, memory enhancement, and focus.

"Your brain doesn't come with an owner's manual, and school didn't teach you how to learn. It taught you what to learn." — Jim Kwik

"If knowledge is power, then learning is your superpower." — Jim Kwik

• Book: Limitless (Expanded Edition) by Jim Kwik

• Quiz: Discover your "Brain Animal" at KwikBrain.com

• Event: Cre8tive Con 2026

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LEARN MORE ABOUT THE CREATIVE ENTREPRENEUR PODCAST THE THEIR LIFESTYLE BRAND!

CLICK HERE: THE CREATIVE ENTREPRENEUR LIFESTYLE BRAND

Host: Julie Lokun & Dominick Domasky

Topic: Business Collaborations, Strategic Partnerships, Entrepreneurial Growth

LEARN MORE: www.cre8tivecon.com

In the world of business, a collaboration is the ultimate "situationship." It can lead to viral success, massive visibility, and a healthy bank account—or it can leave you ghosted, underpaid, and overexposed. In this high-energy episode, Julie Lokun and Dominick Domasky peel back the curtain on what makes a partnership thrive and what sends it crashing into a "ball of flames."

The duo introduces a brand-new segment: The Billion Dollar Boardroom, where Dom has to choose between a "frictionless" partner with capped potential and a high-friction partner with an unlimited ceiling. From there, they dive into iconic collaborations like Michael Jordan & Nike and Snoop Dogg & Martha Stewart, sharing hard-earned lessons on how to stop confusing "chemistry" with "strategy."

• Chemistry vs. Strategy: Why "liking" someone isn't enough to go into business with them.

• The Billion Dollar Boardroom: Dom explores why the most difficult conversations often lead to the most exponential growth.

• Red Flags in Partnerships: How to spot a "leech" who takes 90% and gives 10%, and why a firm contract is your best friend.

• The Power of Complementary Strengths: Julie and Dom unpack their own 4-year partnership and how "Yes-Man" energy balances with "No-Man" pragmatism.

• Iconic Collab Deep Dive: Insights into why Dreamworks, Oprah’s Book Club, and Jordan/Nike became gold standards of brand alignment.

Julie breaks down her top tips for vetting a potential partner:

1. Know Your Value: Never enter a partnership from a place of desperation.

2. Articulation is Everything: If you can’t clearly state what you offer and what you need, you aren’t ready to collab.

3. The "Mentee" Mindset: Look for collaborators who are 5–10 steps ahead of you to bridge the gap between where you are and where you want to be.

Dom shares the wisdom that keeps his projects moving forward:

1. The Incompetency Ceiling: "Man will rise to his highest level of incompetency on his own." Watch how people behave when the pressure is on.

2. Move the Needle: If a partner isn't moving the project forward, they are holding it back.

3. Smooth the Grooves: Use collaborators to fill your "blind spots." If someone is better at a task than you, get out of their way and let them lead.

"In business, alignment is sexy, but desperation? That’s expensive." — Julie Lokun

"If somebody can do it and wants to do it, get the hell out of their way." — Dominick Domasky

• Creative Con / Creative Con Amped: The ultimate community for movers, shakers, and entrepreneurs.

• Clubhouse: The platform where Julie and Dom first connected.

• Michael Losier: The "Law of Attraction" expert who saw massive success via the Oprah collaboration.

Are you ready to level up your collaborative game? If you enjoyed this episode, please Rate, Review, and Subscribe on Apple Podcasts or Spotify! Your support helps us reach more creatives looking to turn their passion into a paycheck.

Connect with us! Share your favorite (or weirdest) collaboration stories with us on social media. Keep creating! REACH OUT-- chris@cre8tivecon.com

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