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Creative Control

Creative Control

De : Fast Company
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The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.© Fast Company Magazine | Creative Conversation Art Economie Marketing et ventes
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  • Your Creativity Needs a Good Stretch—and Riz Ahmed Is Here to Help
    Mar 10 2026
    When Riz Ahmed feels lost in his creative endeavors, he asks two questions: Does it stretch me? Does it stretch culture? Those questions have guided Ahmed to an Oscar- and Emmy-winning acting career (The Long Goodbye and The Night Of, respectively), a boundary-pushing music catalog, and stories that have redefined who gets to be seen at the center of the frame. And now, in the latest chapter of his career as WePresent's guest curator, he’s posing those two questions to all creatives. In this episode of Creative Control, we explore how Ahmed is utilizing his role as WePresent's guest curator (a role previously held by the likes of Marina Abramović, Solange Knowles, and Olafur Eliasson) and how his upcoming version of Shakespeare’s Hamlet ties directly into his vision of stretching culture—particularly at a time when it needs it most. For more of the latest business and innovation news, go to https://www.fastcompany.com/news To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control
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    35 min
  • Inside ‘Half His Age’: Jennette McCurdy on female rage, desire, and control
    Feb 3 2026
    In 2022, Jennette McCurdy shook the culture with I’m Glad My Mom Died, a brutally honest memoir that spent more than 80 weeks on The New York Times bestseller list, sold more than 3 million copies, and is now being adapted as a series for Apple TV+. But more than anything, the book marked a turning point for McCurdy as she reclaimed writing—not acting—as her true creative home. Now, she’s pushing her passion even further with her debut novel, Half His Age. The book follows Waldo, a 17-year-old student who enters an affair with her married English teacher. It’s an unsettling, razor-sharp examination of power, consent, female rage, class, and consumerism. In this conversation, McCurdy unpacks her writing process (it’s a full-body endeavor), the discomfort she’s intentionally leaning into, and what it means to take full authorship—and creative control—of her career. For more of the latest business and innovation news, go to https://www.fastcompany.com/news To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control
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    43 min
  • “Get greater later”: Hit-Boy on growth, boundaries, and building beyond music
    Dec 16 2025
    Grammy-winning producer Hit-Boy has shaped the sound of modern hip-hop—crafting timeless records for Jay-Z, Beyoncé, Nas, Kanye West, and more. But behind the hits is a deeper story about creative ownership, personal growth, and learning when to let go. Recorded live at Fast Company’s Innovation Festival, executive director of editorial programming KC Ifeanyi traces Hit-Boy’s evolution from a teenage producer chasing opportunity to a creative leader rewriting his own rules. He opens up about being locked into a restrictive publishing deal for nearly two decades, how mentorship from Jay-Z helped him regain control, and why he now sees that period as a necessary part of his growth. Hit-Boy also dives into his creative process—why he treats beat-making like a video game, how rejection is baked into the job, and what it really takes to make music that lasts. He shares his perspective on AI as a creative tool (not a threat), his journey with therapy and mental health, and why setting boundaries has been essential to protecting his energy. Now expanding into film, brand work, and building a creative hub for the next generation, Hit-Boy describes this chapter of his life as a “software update”—a full reset, creatively and personally. For more of the latest business and innovation news, go to ⁠https://www.fastcompany.com/news⁠ To listen to the latest episodes of Creative Control on Fast Company:⁠https://www.fastcompany.com/podcasts/creative-control
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    34 min
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