Welcome to Day 2 of the 10-Day Brand Fix Challenge! 🎉

If you feel like you're constantly throwing spaghetti at the wall—posting random content and hoping something sticks—today is where we stop the chaos.

Your content isn’t flopping because of the algorithm; it’s likely because your brand lacks a "North Star." Without one, you are just another creator making noise.

In this video, we are using the AIM Method (Archetype, Identity, Mission) to build your One-Page Brand Strategy. By the end of this video, you will have a single, powerful sentence that guides everything you create.

Watch the video: https://youtu.be/T2ARhw_1TXw

👇 IN THIS VIDEO:

- How to identify if your brand is "Chaos"

- The AIM Framework explained (Archetype, Identity, Mission)

- How to write your "North Star" statement

- Filling out Page 1 of your Brand Fix Template

🎁 Grab the free One-Page Brand Fix template

Download your copy and fill it out while you watch:

https://thebrandingfix.myflodesk.com/branding-worksheet

✉️ Join the 10-Day One-Page Brand Fix Challenge

Want help actually *finishing* this and sticking to it? Get daily prompts and examples in your inbox:

https://thebrandingfix.myflodesk.com/fix-your-brand-challenge

✅ TODAY'S HOMEWORK:

1. Watch the video.

2. Fill out the "AIM" section of your template.

3. Comment your "North Star" sentence below so we can cheer you on!

⏱️ TIMESTAMPS:

00:00 Introduction to Brand Clarity

00:40 Understanding Brand Chaos

01:57 The AIM Method: Archetype

03:17 The AIM Method: Identity

07:18 The AIM Method: Mission

08:55 Creating Your AIM North Star Statement

10:35 Planning for Your Best Possible Outcome

13:20 Final Thoughts and Next Steps

We’ll be reading and replying to as many as we can. 💬

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

#BrandStrategy #ContentCreator #SocialMediaTips #TheBrandingFix