Takeaways

• Blending aims to create a coffee better than its individual components.
• Creating iconic blends is essential for brand identity.
• Marketing cannot compensate for poor blending practices.
• Consistency in blends fosters customer loyalty.
• Simplicity in coffee offerings can be more effective than complexity.
• Managing a limited number of offerings can enhance brand focus.
• Blending for price point is a critical consideration for roasters.

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Geletka Plus, Covoya's Creative Agency

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Takeaways

• 2025 was marked by unprecedented challenges in the coffee industry.
• Tariffs significantly impacted the cost structure for importers and roasters.
• The inverted market created disincentives to hold inventory.
• Financial strain affected even the largest players in the coffee sector.
• Current market trends indicate a potential recovery with more coffee availability.
• Adaptability and quick reactions are crucial for survival in the coffee business.
• New Year's resolutions should focus on improving accounts receivable management.
• Understanding market dynamics is essential for making informed business decisions.
• The importance of taking breaks and unplugging from the business was highlighted.
• The conversation emphasized the need for continuous learning and adaptation.

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Takeaways

• Costa Rica's commercial coffee history dates back to the 1830s.
• Producers initially struggled to find markets for their coffee.
• Direct trade routes were established by shipping entrepreneur William Le Lacheur.
• Costa Rican coffee was often exported through Chile to Europe.
• The lack of infrastructure hindered coffee distribution in early years.
• William Le Lacheur played a crucial role in connecting Costa Rican coffee to England.
• Costa Rican coffee producers were determined to improve their market situation.
• The legacy of Costa Rican coffee includes advancements in processing technology.
• Costa Rican coffee was recognized for its quality even before the specialty coffee movement.
• The determination of coffee producers has shaped the industry's evolution in Costa Rica.

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The Social Clip

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Takeaways

• Coffee forecasts are essentially opinions based on various data points.
• Mother nature plays a significant role in coffee production outcomes.
• Forecasts can vary widely and are often influenced by market sentiment.
• Understanding the factors behind forecasts is crucial for industry stakeholders.
• The coffee market is sensitive to changes in production estimates.
• Export trends from major coffee-producing countries impact global supply.
• Consumption patterns in countries like Brazil are changing significantly.
• Forecasts are not static and should be revisited regularly.
• Market prices are influenced by the balance of supply and demand.
• The coffee industry relies on a mix of scientific data and anecdotal evidence.

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"The last of the coffee-carrying sailing vessels to reach the United States was the bark Padang, which arrived in New York on Christmas day, 1914." -WH Ukers

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Takeaways

• Processing is crucial for flavor development in coffee.
• Historical context shows the evolution of coffee processing methods.
• Washed and natural processing methods yield different flavor profiles.
• The rise of semi-washed and honey processes reflects innovation in coffee.
• Costa Rica has played a pivotal role in coffee processing advancements.
• Consumer preferences influence the popularity of processing methods.
• Anaerobic and co-fermented coffees are gaining traction in specialty coffee.
• Digestive processing.

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Takeaways

• Dave Zachary is the controller at Covoya Specialty Coffee.
• Dave enjoys numbers and has a background in business analysis.
• The team at Covoya embraces challenges together.
• Memorable moments include moving to a new office and implementing a new ERP system.
• Team dynamics are lively and collaborative at Covoya.
• Dave emphasizes the importance of passion in the coffee industry.
• The culture at Covoya is non-corporate and supportive.

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