Épisodes

  • #242: Hiring the BEST Social Media Support
    Feb 18 2026

    Discover Help That Fits Your Business & Goals

    If last week's LinkedIn episode got you thinking, "Okay, I'm ready to be more visible… but I can't (and don't want to) do this alone," this one's for you.

    Getting support with your social media is not one-size-fits-all. And hiring the wrong kind of help can feel just as overwhelming as doing it yourself.

    In this episode, I walk you through how to think strategically about the right kind of support for your stage of business, your goals, and your budget. From early-stage VA support to full-scale content agencies, we're breaking down what makes sense, and when.

    If you've been wondering:

    • Do I need strategy, execution, or both?

    • Should I hire a VA or an agency?

    • How much should I realistically invest?

    This episode will help you stop guessing and start making a smart, aligned decision.

    🎧 Hit play to figure out what tier of support makes the most sense for you, and free yourself up to stay in your zone of genius.

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    12 min
  • #241: How to Make LinkedIn Your Champion Platform
    Feb 4 2026

    Maximize Your Impact in 2026

    If you've been treating LinkedIn like an "I'll get to it when I have time" platform… this episode is your sign.

    Because LinkedIn still has serious organic, untapped potential, but only if you show up consistently enough for the algorithm (and your audience) to learn who you are, what you stand for, and what you help people do.

    In this episode, I'm sharing why LinkedIn has become one of the strongest visibility platforms left (especially when other platforms feel more pay-to-play), and I'm walking you through a simple 4-step consistency workshop:

    Optimize your profile, post once a week for 30 days, build a real content calendar, and get support so you can stay in your zone of genius.

    And I'm also introducing one of my favorite mindset shifts (borrowed from Bo Eason): schedule your championships, because practice is great… but results come from committing to the moment you're training for!

    🎧Hit play if you want to build real authority and steady momentum on LinkedIn, without posting every day or chasing trends.

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    13 min
  • #240: Are Online Courses Dead?
    Jan 21 2026

    The Right Type of Digital Course Still Wins

    Are online courses dead?

    Short answer: No.

    Honest answer: The old way of building them is.

    In this episode, I break down what's actually happening in the online course space, and why digital courses are still a powerful, profitable business model when you focus on the right format.

    From low-lift starter courses to live cohorts, certifications, and done-for-you courses, I share what's converting now, what's falling flat, and how to choose an online course format that people will actually finish, use, and buy again.

    If you've been questioning whether online courses are still worth it in 2026, or wondering why your past digital course didn't perform the way you hoped, this episode will give you the direction you need for a much more realistic path forward.

    🎧 Hit play to stop asking "Are courses dead?" and start asking "What's the right course for me to build next?"

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    14 min
  • #239: Optimize Your Offers for 2026
    Jan 7 2026

    A Four-Part Workshop to Build a Juicy Digital Marketing Roadmap

    As we head into a New Year, it's the perfect time to take a step back and look at your offers, what's working, what's not, and what's ready to evolve.

    In this episode, I'm sharing the four-part process my team and I use with our Done-For-You clients to optimize their offers for higher conversions and better alignment. If you want to create offers that feel juicy for your audience, and profitable for you, then this episode is for you!

    We'll workshop how to audit what you've already built, reconnect with what your audience actually wants now, map out a clear offer journey, and then refine the details that make people say yes.

    🎧 Hit play and start planning your strongest, most aligned offers yet!

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    12 min
  • #238: Best of 2025: 7 Lessons from Our Top Episodes
    Dec 24 2025
    Best of 2025: 7 Online Marketing Lessons from Our Top Episodes

    Looking Back to Move Forward

    As we wrap up the year, I wanted to do something a little different. Instead of charging ahead, we're pausing to look back, so we can move forward with clarity, confidence, and momentum.

    In this final episode of the year, I'm breaking down 7 powerful lessons from our most-listened-to episodes of 2025, and sharing one practical action you can take from each lesson to set yourself up for your best year yet!

    You'll hear what worked, what resonated most, and what you can carry with you into the new year, whether you're building a course, growing your audience, or refining your marketing strategy.

    🎧 Hit play, reflect on what's worked, and start 2026 with intention.

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    14 min
  • #237: How to Up Your Branding Game
    Dec 10 2025

    Your brand doesn't have to be perfect, it just has to keep evolving.

    In this episode, I'm breaking down three tiers of branding growth to help you build (or refresh) your online presence at any stage of business. Whether you're just getting started, ready to upgrade, or going big with a long-term site, you'll learn how to create a brand that reflects who you are and where you're headed.

    You'll learn:

    ✔️ The three stages of branding - what to focus on at each one

    ✔️ How to know when it's time to upgrade your online home

    ✔️ Which platforms (Wix, Kajabi, or WordPress) make sense for your goals

    ✔️ The branding essentials that help you stand out in a crowded market

    🎧 Hit play and start building a brand that scales with your business.

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    11 min
  • #236: The Untapped Power of the 50+ Market with Ruth Shelling
    Nov 26 2025

    Your Next Marketing Opportunity Hiding in Plain Sight

    In this episode, I sit down with branding expert and longtime collaborator Ruth Shelling to talk about longevity marketing, why it matters, how brands are getting it wrong, and how course creators can speak authentically to this powerful, growing audience.

    You'll learn:
    ✔️ Why only 5% of marketing targets the 50+ audience (and what that's costing us)
    ✔️ How to create messaging that's empowering, not patronizing
    ✔️ Why this demographic is reshaping the economy, and what that means for your business
    ✔️ Simple shifts to make your content and offers more inclusive and relevant

    🎧 Tune in and start rethinking how you connect with the audiences who are ready to buy from you!

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    27 min
  • #235: Seize These Four Opportunities
    Nov 12 2025
    Be Ready When the Right Doors Open

    Opportunities are all around you, but the question is, are you ready to take them?

    In this episode, I'm walking you through how to recognize, prepare for, and say "yes" to the opportunities that move your business forward, whether that's a podcast invite, a media feature, or an unexpected collaboration.

    Here's what we cover:

    ✔️ The 3 tiers of opportunity you should always have ready

    ✔️ How to align your offers with each type of opportunity

    ✔️ Why "being ready" is both strategy and mindset

    ✔️ The four places opportunities show up most often

    🎧 Listen in and get inspired to seize the next big chance that comes your way!

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    12 min