Épisodes

  • The "It" Factor: How to Have Executive Presence in a Meeting | The Secret behind how to influence people
    Sep 15 2022

    The "It" Factor: How to Have Executive Presence in a Meeting | The Secret behind how to influence people. They say that the secret to success is having the "It" Factor.

    But what exactly is the "It" Factor? And how can you have executive presence in a meeting? The answer, my friends, is simple.

    Listen to the podcast to find out what it is...

    Or you can watch the video here:https://www.youtube.com/watch?v=_r1rzTTxiuY&t=74s

    In this podcast, we cover:

    1. Presenting like a Professional Speaker
    2. How to tell your story well
    3. Your Body Language
    4. Your Voice, Tonality and Presence
    5. Unspoken message that your audience picks up/Non verbal Communication and why does it matter?




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    7 min
  • How to FIND your Target Audience? Effective COPYWRITING Tips | 5 Things You Need to Know About Writing a GOOD Copy plus a bonus tip
    Sep 7 2022
    How to Write a Copy That Converts | 5 Things YOU NEED TO KNOW ABOUT COPYWRITING FOR A WEBSITE Shine with your Copy!

    Effective copywriting is a skill that is often overlooked until it is demonstrated to be done poorly and therefore deemed ineffective.

    The goal of copywriting is to sell, thus it must be compelling and interesting.

    Poorly written copy will not accomplish either of these goals.

    Be found by your Audience

    Your audience will be enticed to stay engaged with your message and follow the call-to-action if the text is compelling (CTA).

    One of the most important aspects of efficient digital marketing is copywriting.

    Copywriting is more of an art than a science in the sense that it involves carefully conveying words to compel people to take action.

    Copywriters are among the most highest paid writers in the world.

    So to be an Effective copywriter, you Need to devote time and effort to learning the craft in order to become a professional and profitable copy specialist.

    Consider these things if you want to be a great copywriter.

    Compelling copy entices your audience to stay engaged with your message and follow the call-to-action (CTA).

    Apple Podcasts Listen to Content is King podcast here

    https://geni.us/cikapple26122

    Listen to Luxury Unplugged podcast here

    Apple Podcasts https://geni.us/apple260122


    Listen to Content Marketing tips and trends based podcast: "Content is King" on

    Spotify:https://geni.us/CIKPIanchorlc

    Apple:https://geni.us/cikpb




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    15 min
  • 11 Digital Marketing Strategies for Startups| Fashion and Luxury Brands: Part 1
    Mar 15 2022

    11 Digital Marketing Strategies for Startups| Fashion and Luxury Brands

    The global luxury market is worth almost $1 trillion annually and increasing…

    In today’s digital world, startups have an advantage over established companies because they don’t have to spend millions on advertising. Instead, they can rely on their own resources to promote their products or services. However, if you want to succeed as a startup, you must know how to market yourself online. To help you do so, we’ve compiled 11 strategies that will help you build a successful business. These strategies include social media marketing, content marketing, email marketing, paid ads, and influencer marketing.

    Read our guide to learn more about these strategies or Listen to our Podcast and how to apply them to your startup.

    In the last ten years, the luxury industry has evolved at an unprecedented rate. This is because of the evolving economy and the viral content that is dishing out more and more avenues and aspiration for intending consumers.

    Luxury buyers are no longer the middle-aged segment only. Luxury buyers are now getting younger, their values are changing, and they are getting influenced by digital marketing. Digital Marketing is now influencing the most, if not all, luxury sales.

    While luxury sales globally are expected to grow now, especially post covid, much of this growth is being driven by millennials and Generation Z. A high-value, personalized experience as well as a focus on quality, scarcity, and sustainability is valued by millennials. Increasingly, internet is becoming an integral part of the purchasing habits of consumers worldwide.

    So, let’s explore the Luxury marketing trends and Content marketing strategies pertaining to it.


    In this Podcast we talk about:

    1. Digital Marketing Strategies for Fashion and Luxury Brands
    2. How to implement best Marketing strategies for fashion and luxury brands?
    3. What Qualifies as a Luxury Brand?
    4. Is it up to three things: Esteem, Excellence, and Exclusive?
    5. What is the best luxury Brand strategy for Content Marketing?
    6. IS Luxury is about Building an Exclusive Community?
    7. Artistic Approaches and Creativity are core to Luxury brands?
    8. If you would like to explore Why is content marketing crucial for celebrities and celebrity influencers? Check it here.


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    20 min
  • 11 Digital Marketing Strategies for Start ups | Fashion and Luxury Brands: Part 2 | Why content marketing is important? Why a luxury Brand should go for Influencer Marketing?
    Mar 12 2022

    Why content marketing is important? Why a luxury Brand should go for Influencer Marketing?

    You see, Influencer Marketing Is The New Content Marketing.

    Content marketing is an effective way to reach out to potential customers and build brand awareness. It’s also one of the best ways to generate leads and increase sales.

    The global luxury market is worth almost $1 trillion annually and increasing…

    In the last ten years, the luxury industry has evolved at an unprecedented rate. This is because of the evolving economy and the viral content that is dishing out more and more avenues and aspiration for intending consumers.

    Luxury buyers are no longer the middle-aged segment only. Luxury buyers are now getting younger, their values are changing, and they are getting influenced by digital marketing. Digital Marketing is now influencing the most, if not all, luxury sales.

    While luxury sales globally are expected to grow now, especially post covid, much of this growth is being driven by millennials and Generation Z. A high-value, personalized experience as well as a focus on quality, scarcity, and sustainability is valued by millennials. Increasingly, internet is becoming an integral part of the purchasing habits of consumers worldwide.

    So, let’s explore the Luxury marketing trends for the upcoming 10 years.


    In this Podcast, we focus on:

    1. Luxury brand digital marketing case studies
    2. Digital marketing strategies for luxury brands
    3. Luxury brand marketing examples
    4. Competitive marketing strategies of luxury fashion companies
    5. Luxury brand marketing strategy
    6. Target audience for luxury brands 2020
    7. Digital Marketing Strategies for Fashion and Luxury Brands
    8. Luxury brands have a lot to gain from influencer marketing. Read on to discover why!
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    17 min
  • How To Develop And Master Your Executive Presence In The Workplace
    Mar 11 2022

    You’ve heard about “executive presence” before but don’t know what it means or how to develop it. In this episode, we’ll explain exactly what executive presence is and how to develop it.

    We’re going to talk about some of the most common mistakes people make when they try to develop their executive presence.

    Finally, we’ll show you how to master your executive presence so you can be more effective in the workplace.

    You may have heard about the importance of executive presence, but do you know what it really means? Listen to this podcast to discover the key elements of an effective executive presence.

    Executive presence is an important skill to have if you want...

    In today’s world, people often judge others by how they look rather than by what they say. This is especially true when it comes to leadership.

    The ability to project confidence and charisma is essential for success in business and life.

    Being yourself is one of the most powerful ways to develop your executive presence. People who are genuine and authentic tend to command respect. They also tend to make more money and achieve greater career success.

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    7 min
  • How to Build a Strong Content Marketing Team
    Mar 11 2022

    In today’s digital world, content marketing has become an essential tool for businesses looking to build brand awareness and increase sales. But building a strong team around your content strategy isn’t easy.

    So what does it take to build a strong content marketing team? We've got some tips to help you along the way...

    We’ve put together a step-by-step guide on how to build a strong content marketing team. It includes everything from hiring the right people to creating a culture of collaboration.

    A successful content marketing team requires a lot of hard work, but it also takes some smart moves. Read our tips on how to create a winning content marketing team.

    In today’s digital world, content marketing has become an essential component of business success. It helps businesses build their brand awareness, generate leads, increase sales, and improve customer service.

    But building a strong team isn't easy. You have to be able to identify who on your team is best suited for each role.

    So what does it take to build a strong content marketing team? We've got some tips to help you along the way, let's get started...

    Content marketing teams are often made up of people from different backgrounds, which can cause problems when trying to create a cohesive strategy. Here are some steps to ensure that everyone on your team has a voice in creating great content.

    Hire People Who Are Passionate About Writing
    If you're looking to hire writers, make sure you find candidates who are passionate about writing. This will show through in their work and give you an idea of how well they'll fit into your company culture.

    Listen to the podcast to get in-depth understanding...

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    14 min
  • Why is content marketing crucial for celebrities and celebrity influencers?
    Jan 7 2022

    Celebrities and Celebrity Influencers Can't Afford Not To Have Content Marketing

    As an influencer, you have the power to influence others through your social media presence. But if you don't know what you're doing, you could be losing out on potential clients. Read this article to learn more about why content marketing is important for celebrities and celebrity influencer.

    Check out my latest episode!

    Why is content marketing crucial for celebrities?

    So, what can we learn from Alia Bhat, and Taylor Swift… let’s explore that

    Content is king’ is a weekly podcast wherein we analyse the latest trends in Content Marketing, Copywriting, Email Marketing, Conversion optimisation and also host interviews with industry experts…and much much more.


    Listen to discover why content marketing is so important for celebrities and celebrity influen...So stay tuned!


    Hi! I am Neeti N Keswaani your host for ‘Content is King’ podcast. Bestselling Author, Founder Plush-Ink.com

    https://www.plush-ink.com/blog/art-of-business-storytelling/

    Learn more about Art of Business Storytelling here: https://www.plush-ink.com/blog/art-of-business-storytelling/



    Contact us for upcoming batches:Info@plush-ink.com


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    Content Marketing Will Change in 2022

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    11 min
  • Content Is King Formula for Successful Blogging| Build an Audience with Quality Content
    Sep 29 2021

    Content Is King - Why You Still Need Great Content In 2021

    You have probably heard about content being king before but did you know there was an easy way to create great content? In this podcast, we learn how to create high quality content that will attract readers and keep them coming back for more.

    Discover the secrets behind creating amazing blog posts that people love to read!

    Learn how to write awesome content that gets shared on social media!

    Learn how to build a successful blog from scratch!


    When you conjure up ideas that are offbeat, innovative and different- keeping the client brief intact, that’s when the magic happens.

    In a busy competitive world, capturing attention is challenging. And retaining it over a long period of time is even more challenging. But before you get started on a story, profiling your audience is crucial. Understanding their likes, dislikes and their opinions is imperative. And this has become easier- thanks to social media, search engines and of course having engaging conversations with your clients.

    Having a good story and the way you tell- has never been more crucial. Effective storytellers have gained that edge as they know how to create that ‘hold’ factor. They do not just tell a brilliant story. They plan, develop and present it. They profile their audience and give the right context and develop a link between their goals and the listeners’ framework to establish a connection.

    A connection is made with the end-user when you educate them or surprise them or do something which is so much different from the rest that they keep coming back for more. Our stories become richer when they go through the subtle simplicity of things and achieve something larger than life.

    The purpose of writing a compelling story should be clear. What do you want the audience to do? Do you want them to purchase a product? Or are you building the brand? Or you are communicating a newsworthy bit? What is your intent?


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    4 min