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Community Signal

Community Signal

De : Patrick O'Keefe
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 Community Signal is a podcast for experienced online community professionals, including those working in audience engagement, association management, developer relations, moderation, trust and safety, and more. It's released every two weeks and hosted by industry veteran Patrick O'Keefe. This is a very community-focused program. There are plenty of social media and marketing podcasts out there. That's not what this is. Social media is a set of tools. Community is a strategy you apply to those tools. Marketing brings new customers. Community helps you keep them.Copyright © 2015-2020. Community Signal, iFroggy Network. All Rights Reserved. Economie Management Management et direction
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    • University of Zurich Researchers Conducted an AI Persuasion Experiment on Members of This Online Community, Without Consent

      University of Zurich Researchers Conducted an AI Persuasion Experiment on Members of This Online Community, Without Consent
      Aug 4 2025
      In March, the volunteer moderators of the Change My View subreddit learned that researchers at the University of Zurich had been covertly conducting an experiment on their community members. By injecting AI-generated comments and posts into conversations, the researchers had wanted to measure the persuasiveness of AI. There was one big problem: They didn't tell community members that they were being experimented on. They didn't tell the community moderators. They didn't tell Reddit's corporate team. Only when they were getting ready to publish, did they disclose their actions. It then became clear that beyond the lack of consent, they had engaged in other questionable behavior: Their AI-written contributions had spanned multiple accounts, pretending to be a rape victim, a trauma counselor focusing on abuse, a Black man opposed to Black Lives Matter, and more. Community response was swift: Overwhelmingly, members were unhappy. The moderators insisted the research not be published. Reddit threatened legal action. Initially, the researchers were defiant but eventually, they apologized and pledged not to publish the research. Change My View volunteer moderator Logan MacGregor joins the show to discuss what went on behind the scenes, plus: The danger of publishing the researchReaction to the apologyHow AI is going to challenge the idea of trusting an online community Big Quotes Blame the manipulators, not the members and moderators (1:49): "Manipulation in online communities has existed forever. What's happening with [AI is] the believability, the speed at which people can do it. … The fault always rests with the person who chooses to manipulate the community. It's easy to fool people … and to do something that undermines the trust of something. It's harder to build trust." -Patrick O'Keefe Why a promise not to publish was important (13:21): "From my perspective, I think the things that we wanted the most [from the researchers were] an apology and a promise not to publish. The second was really important because we were concerned that if this was published in a peer-review journal … if it was elevated to a prominent journal, that our community, which is supposed to be a protected human space, would now become just another sandbox for researchers. We felt very strongly that it should not be published. … Unfortunately, it didn't land well." -Logan MacGregor When a community leader stands for their community, they often stand for all communities (14:52): "When one community person – a volunteer, a host, a person in this line of work – stands up for their community, they stand up for all communities." -Patrick O'Keefe Just because bad comments exist online doesn't mean new ones won't cause harm (20:10): "So much of what [the researchers] did to try to prevent harm was to say 'comments like this happen all the time online, we don't think that it's going to cause individual trauma.' We kind of dispute that because some of the comments are [you] pretending to be a trauma counselor and maybe that could actually cause some harm. … I don't think they thought enough about community impact until after the community screamed 'ouch.'" -Logan MacGregor You can't just blame AI for this (22:52): "One thing that's really special about Change My View is that it's a human space; it's a decidedly human space. … The University of Zurich is a decidedly human space. What I think is so insidious about AI is it's caused people to behave in ways that I don't know we would have, without the stupid thinking machines. Because it's a toxic influence. Unlike the bots that are invading us daily, that we're constantly shutting down. … "That hurts a little bit more than just dealing with bots, because this wasn't just bots. These are people interacting with other people, and there was a human element there. The researchers are real people. I'm a real person. This happened between real people, and it wasn't just AI." -Logan MacGregor How did the community respond when the experiment was disclosed? (24:47): "I would say there was this collective outrage [from the community]. … It was a unique and singular violation of the ethos of the sub, and it was especially palpable because there are a lot of researchers and research-affiliated people that are fond of the sub. It seemed like: We protect national parks, and we have national monuments – these protected spaces – and it almost felt on that level. Of all the places to do this, why Change My View?" -Logan MacGregor Researchers can help online communities in this moment, but not if they can't be trusted (34:13): "One of the things that I worry about when it comes to AI is it's probably going to chip away … at this idea of having protected online spaces, because if in-person conversations are the only way that you can validate that you're not talking to a robot, then this thing that we created called the internet, it's going to cease to have ...
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      36 min
    • When Open Source Community Software is Bought by Private Equity

      When Open Source Community Software is Bought by Private Equity
      Jun 24 2024
      When private equity buys online community platforms, who wins? What about if those platforms were built on open source software? Does the company continue to be a good citizen of the open source community that helped build the product? History has shown us that it is often the community managers and pros who lose. They might not just lose a good platform though, they might lose their job. Lincoln Russell has an interesting perspective on this topic. He joined Vanilla Forums, an open source community software platform, as a senior developer in 2011, having already used it for a couple of years. He left the company in 2020, then the director of engineering. Lincoln has continued to use the software. Vanilla Forums was subsequently purchased by Higher Logic, a company lacking a meaningful history of open source contributions. As a matter of disclosure, both Higher Logic and Vanilla Forums are past sponsors of the show. Lincoln and I also discuss: How Vanilla Forums' open source ethos shifted over timeThe importance of data migration standards for community softwareIs community software best built by small businesses? Big Quotes Your community software provider must answer this (16:38): "The first question you should ask a [community software] vendor is: How easy is it to leave you? It's not a fun question to ask, but the answer is crucial to me. It's a deal-breaker question." -Patrick O'Keefe Some community platforms try to lock their customer data into the platform (18:07): "When [a client is] onboarding [to new community software during the] initial year or two, they don't care about their data export. It's at the end. That's a long-term reputational issue about how people talk about their experiences. We saw that with [community software] competitors. We had some trouble with a couple of competitors in trying to get the data from them and spent way more hours than particular customers were worth – just on principle, honestly – getting the data out for them because we were so personally offended. At least I was." -Lincoln Russell When you aren't selling community software to the people who will actually use it (20:37): "In the [community software] sales process, you identify stakeholders – people that are decision makers. A lot of the time they weren't a community manager. A lot of the time it was a director of technology, it was a CEO, or other positions, and that warps your roadmap. "When those are the people that [the] sales team [is] sitting in front of, day in and day out, and you're pitching an improved moderation queue, they want this button that does this thing. You're like, 'But that's stupid.' But it doesn't matter. If those are the people you're selling to, [with] their own idea of community that doesn't actually align with community management because they have internal business goals, and all they want to do are check those boxes." -Lincoln Russell Why community professionals should drive community platform choice (22:10): "Although I'd like to believe, ego-wise, that I could make a community out of whatever piece of garbage application you throw in front of me, I know the software can either help me or hurt me, and it's tough when you're making dinner with someone else's ingredients." -Patrick O'Keefe Great ideas need great communicators (23:44): "The biggest issue with charting a course is you need a really clear vision, and you also need someone who can articulate that vision a lot, and over and over again, to the right people in the right circumstances. You need an external marketer. All of us in engineering at Vanilla [were] all introverts. None of us were going to conferences and giving talks about our vision for community software. It just wasn't in us to do that. I think we were poorer off in that we had some really good ideas, and could have shifted the conversation a bit, but we didn't put our energy there because that was a lot of energy." -Lincoln Russell Protecting your culture makes you unique from the big social media platforms (33:43): "I think this idea of being more private and being very selective about what you present to the world, and having an internal culture that is protected from the internet – not promoted to the internet – is the future of these independent community spaces because that's the space those [bigger] platforms cannot touch." -Lincoln Russell Community drives great software projects (37:04): "To build great software, like the great software projects that are going to outlive me, you need a community of people committed to working on them for long periods of time. [You need] to replace those people when they leave, but you have to have a system to keep that going, not just like, [we] got great five minds in a room and they did a thing, and then they cash out at the end. That's not sustainable." -Lincoln Russell About Lincoln Russell Lincoln Russell is the vice president of engineering for uConnect, which builds ...
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      41 min
    • When an Online Community Pro Retires

      When an Online Community Pro Retires
      Jan 22 2024
      Rebecca Newton is a legend of the online community profession. After 30 years, she has retired. But what does it mean when we retire from this work? Her career began AOL in 1994, building communities and managing a massive volunteer program. Among her numerous stops, Rebecca found a focus in child safety, leading such efforts for Sulake (the company behind Habbo Hotels and Disney's Virtual Magic Kingdom), Mind Candy (Moshi Monsters), and most recently SuperAwesome, a provider of tools for safer, responsible digital engagement with young people, who was acquired by Epic Games. A program manager for community in 1997, a community director in 2001, a chief community officer in 2007: Rebecca has held all of the titles. Along the way, she has paved a path for the community profession, pushing us higher in corporate environments and creating valuable resources for us. Most notably, her 24 year stewardship of the e-mint listserv for community pros, an iconic resource that has helped countless community facilitators. After such a career, what's it like to step away from full-time work? What goes through the mind of a retiring community pro? That's what we'll discuss, plus: How do you prepare for retirement, as a community pro?What will Rebecca miss? What won't she miss?The least and most effective pieces of legislation passed during Rebecca's career Big Quotes What will Rebecca miss most about being a full-time community pro? (17:32): "I'm going to miss working with people online the most. It's a different animal than working with people offline, and I did plenty of that before I started in the online world. … Everybody thought they invented remote working. I've had remote teams since 1994, so it's not new. I'm going to really miss that because there's a special culture in the online world, as you know, that is really hard to describe, or it's hard for me to describe but is not like the offline world. It's like being in a special club, in a secret club. That's how it feels to me." -Rebecca Newton What won't she miss? (23:07): "I won't miss … people naively thinking they know better than everybody who built the widget. I've heard the conversations. 'Oh, they can't let go. They don't know how to let go. They don't know how to grow. They don't know how to do this.' Then I would think, 'Okay, well, we'll see who's not growing in a year, so I'm going to go looking for another job because I know in a year this thing's not going to exist.'" -Rebecca Newton The cyclical trend of online community obsession (31:09): "I remember in 2000 when dentists were [asking], 'Do I need an online community?' There was a trend of, "Oh, it's online community,' because of the success at AOL. I was like, 'No. You're a dentist.'" -Rebecca Newton Overreaction from government officials who aren't active online (34:21): "I'm not saying anything about how smart [government decision makers] are, about how great their intentions were, or their abilities in the world. [But] if you're not [active online], if you're not a heavy user, if you're not in the kid's world using it, how can you possibly [make good decisions]? That's what we see in Great Britain, in the EU. Something happens to one person under 16, they want to have 27 laws about it. Because this thing happened." -Rebecca Newton Kids want to collaborate, they want a job (38:40): "That's the biggest thing I learned about working with kids. The very first thing when they get online or game in an app, whatever it is, [they say] 'I want a job. Can I have a job? Let's do this together. Let's do that together.'" -Rebecca Newton When legislation goes too far (39:18): "Over-regulation is detrimental. I think all it does is create a whole lot of jobs for people to do a lot of stuff that nobody's ever going to look at. That's a really rude thing for me to say, but I believe that." -Rebecca Newton About Rebecca Newton Rebecca Newton has spent 30 years in the commercial internet industry. As head of digital trust and community, Rebecca led online community, online safety, moderation, engagement, and customer services efforts at SuperAwesome (of Epic Games) from 2015 to 2023. Prior to joining SuperAwesome, Rebecca worked at Mind Candy as the chief community & safety officer, serving over 140 million registered (young) users. From 2001 to 2007, she worked at Sulake (the company behind Habbo Hotels) as the global director of community for the world's largest teen virtual world site, spanning 24 countries. She began her online community career with America Online in 1994, where she wore many hats, and finally landed as the program manager for AOL's community leader program. Among her contributions to the discipline of online community, Rebecca co-founded VirComm, the London-based annual conference for online community professionals in 2011, and the e-mint community management listserv. She serves on boards and committees for numerous organizations, including AgeCheq, the ...
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      57 min
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