Welcome to the LikeMinds community leaders series, where we speak to an interesting community marketing leader in each episode and get to know what makes them tick! We connected with the community maverick, Yurii Lazaruk, for this episode. Yurii has had a super-interesting journey that led him to his current role as Community Manager at Code Control. About LikeMinds: LikeMinds is a simple plug-and-play, highly customizable community infra platform that helps brands build in-app communities in 15 mins. App first businesses can leverage our SDK to build community features like group chats, 1-1 chats, activity feed, event management, and resource library quickly without any engineering effort. • Launch Community in Your Existing App: https://likeminds.community/ • Join CommunityHood: https://likeminds.community/communityhood/ Follow us on: • Instagram: https://www.instagram.com/likeminds.community/ • LinkedIn: https://www.linkedin.com/company/likemindscommunity/ • Instagram: https://www.instagram.com/likeminds.community/ • Twitter: https://twitter.com/LikeMindsChat Contact Us at: hi@likeminds.community

About LikeMinds: LikeMinds is a simple plug-and-play, highly customizable community infra platform that helps brands build in-app communities in 15 mins. App first businesses can leverage our SDK to build community features like group chats, 1-1 chats, activity feed, event management, and resource library quickly without any engineering effort. • Launch Community in Your Existing App: https://likeminds.community/ • Join CommunityHood: https://likeminds.community/communityhood/ Follow us on: • Instagram: https://www.instagram.com/likeminds.community/ • LinkedIn: https://www.linkedin.com/company/likemindscommunity/ • Instagram: https://www.instagram.com/likeminds.community/ • Twitter: https://twitter.com/LikeMindsChat Contact Us at: hi@likeminds.community

Welcome to the LikeMinds community leaders series, where we speak to an interesting community marketing leader in each episode and get to know what makes them tick! We are starting with Kyle Hagge, the community manager of the famous newsletter Morning Brew. He is a creator himself, besides being an activator and community strategist. About LikeMinds: LikeMinds is a simple plug-and-play, highly customizable community infra platform that helps brands build in-app communities in 15 mins. App first businesses can leverage our SDK to build community features like group chats, 1-1 chats, activity feed, event management, and resource library quickly without any engineering effort. • Launch Community in Your Existing App: https://likeminds.community/ • Get a White-Labelled Community Platform: https://likeminds.community/white-labelling/ • Join CommunityHood: https://likeminds.community/communityhood/ Follow us on: • LinkedIn: https://www.linkedin.com/company/likemindscommunity/ • Instagram: https://www.instagram.com/likeminds.community/ • Twitter: https://twitter.com/LikeMindsChat • Facebook: https://www.facebook.com/likeminds.community/ Time Stamps: 00:00 - Intro 09:56 - How has community contributed Morning Brew's growth? 14:13 - What would be a 3-step framework to start a community? 18:13 - Is is wise for every brand to have community as a growth channel? 23:04 - What do you think community can become one main offering of a bigger product? 26:46 - What is your community leadership theory that other community leaders don't agree with?