https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Belonging is one of the most powerful forces that keeps people engaged, connected, and coming back for more. In this episode, Shana sits down with Jon Berghoff, founder of the xchange approach and a pioneer in transformational facilitation. They dive into the science and art of hosting live calls, virtual events, and in-person gatherings that don’t just rely on the “expert on stage,” but instead create a sense of shared purpose, belonging, and connection among participants.

In this episode, you’ll learn:

• Why belonging is the key to engagement, retention, and transformation.
• How to choreograph events so participants tap into their collective wisdom.
• The difference between intellectual, social, and communal capital—and why the last one matters most.
• Practical strategies for turning passive calls into interactive, meaningful experiences.
• How to design powerful opening and closing rituals that anchor connection and learning.

If you’ve ever struggled with members tuning out, cameras off, or disengaged breakout rooms, this episode will give you a framework and examples you can use right away to transform the way you host gatherings—whether online or in person.

Additional Resources:

Jon’s website: https://www.xchangeapproach.com/workshopccp

Jon’s YouTube account: https://www.youtube.com/@jon.berghoff

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Do you want to increase retention without adding more calls or content? In this episode, Shana walks through five key moments where personalized video messages make all the difference in keeping members engaged and committed.

In this episode, you’ll learn:

• Why welcome emails aren’t enough
• 5 key moments to use video messaging for retention
• What to say in each message (and when to send it)
• How clients are seeing results within 24 hours
• Real-world stats that prove video works

Whether you’re running a high-ticket program or a large evergreen membership, this simple strategy will help you connect with your people, reduce churn, and increase renewals without sacrificing scale.

Additional Resources:

Get your FREE guide for the Bonjoro starter guide and video script templates: https://www.shanalynn.com/video

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

If you’ve noticed your clients signing up, showing up once or twice, then disappearing—you’re not alone. In this quick highlight episode, Shana shares a powerful conversation clip with her friend Melinda Cohan, tackling a core challenge in coaching businesses: client retention.

In this episode, you’ll learn:

• Why your best clients hold the key to retention
• The true role of onboarding
• 3 beliefs every client needs

Tune in, take notes, and start shifting how you welcome and keep your clients.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated