https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

When membership growth feels stuck, the instinct is almost always the same: get more leads, spend more on ads, create more content. But what if the real issue isn’t acquisition at all?

In this episode, Shana breaks down her favorite diagnostic tool - the Growth Ceiling Calculator and explains why churn is often the hidden reason memberships plateau. Using real numbers and simple math, she walks through how retention directly determines how big your membership can actually get, no matter how good your marketing is.

In this episode, you’ll learn:

• What a growth ceiling is and why every membership eventually hits one
• How Shana uses the Growth Ceiling Calculator on potential client calls
• Why increasing acquisition alone won’t fix stalled growth
• How churn mathematically caps the size of your membership
• The difference retention makes—even without adding a single new member

If you’ve ever wondered why your membership won’t grow past a certain number—or why more marketing hasn’t solved the problem—this episode will completely change how you think about retention, revenue, and sustainable growth.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

A lot of membership owners hit a wall — that point where growth stalls and it feels like you’re gaining as many members as you’re losing. If you’ve ever wondered why your numbers just won’t climb past that 500, 1,000, or even 5,000-member mark, this episode is for you.

Shana sits down with her longtime friend and powerhouse entrepreneur Corinne Crabtree, who runs an eight-figure membership business, to unpack what it really takes to break through that membership plateau.

In this episode, you’ll learn:

• Why most memberships plateau—and what it really means when you hit that growth wall
• How focusing on small percentage gains in retention and conversion can create massive results
• The mindset shift to stop searching for big changes and start fixing the small leaks
• How to scale intimacy in a growing membership so members still feel seen and supported
• Why it’s crucial to teach your members to embrace growth instead of fearing it

If this episode inspired you to take a closer look at your membership strategy, don’t stop here. Go back to your retention numbers, your member experience, and the systems that support your community — and start testing those small but powerful changes.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

When people see detailed member journey maps, they often wonder how to come up with so many meaningful touchpoints. In this episode, Shana breaks down exactly how she does it — by using two simple but powerful types of outreach tactics that can transform the way you connect with your members.

In this episode, you’ll learn:

• The difference between time-based and trigger-based outreach tactics
• Real examples of touchpoints that keep members connected and reduce churn
• How to identify moments in your member journey that deserve a personal touch
• Why recognizing what members aren’t doing can be just as important as what they are doing
• How to make your members feel noticed and valued beyond their purchase

Whether you’re running a coaching program, a membership, or a community, you’ll walk away with fresh ideas to make your members feel more seen, supported, and engaged every step of the way.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated