Épisodes

  • 1374. #TFCP - The Hybrid Powerhouse: Human Intelligence in an AI Freight World!

    1374. #TFCP - The Hybrid Powerhouse: Human Intelligence in an AI Freight World!
    Jan 27 2026
    Find out where the human edge and automation matter in freight brokerage in this episode with Alex Schick of Alliance Logistix, sharing how smart freight automation, carrier invoicing automation, and AI in logistics can drive efficiency without sacrificing carrier relationships or customer trust! Alex talk through why automating tedious tasks like carrier invoicing and document collection speeds payment cycles, reduces errors, and boosts carrier satisfaction, while keeping real humans front and center for load booking and relationship management, why AI should act as an assistant (not a replacement) for brokers, fleets, and driver managers, how tailored transportation technology beats bloated all-in-one systems, and why small fleets can dramatically improve profitability through better cost management, insurance shopping, and maintenance strategies. If you're a freight broker, fleet owner, or logistics leader trying to balance automation with personal service while protecting margins in a tight market, this conversation is full of practical insights you can apply immediately! About Alex Schick Alex embarked on his logistics adventure in 2007 at Intransit, which later transformed into DSV Road through several acquisitions. Starting from the bottom in tracking and tracing, he quickly climbed the ranks. By 2009, he was overseeing a small region of freight in Northern California. His responsibilities expanded significantly by 2014, when he began handling all customer bids, pricing, and rate structures for carriers. At that point, he also managed the operations side of about 40% of the branch's freight. In early 2017, he became the branch manager, overseeing the overall strategy and direction of the entire branch. From 2014 to the end of 2018, they grew from 7,000 truckloads per year to 55,000 truckloads per year as an agency. They expanded from 6 employees to 18 and from $5 million in revenue to almost $20 million. They were a bootstrapped company growing like crazy before the tech boom hit the industry. He left DSV in 2019 and joined Wilson Logistics in 2020. Together with his wife, Natalie, they started to rebuild. By the end of 2020, they had hired their first employee in their Wilson Agency. In early 2023, they departed the agent model and co-founded Alliance Logistix LLC. By late 2023, they ventured into asset-based trucking alongside their brokerage. Today, they have 12 employees in the brokerage, 7 drivers, and 2 employees at their asset company. They are currently handling volumes of more than 30,000 truckloads annually. With nearly two decades of industry experience, he's committed to fostering strong relationships, building alliances, and identifying synergies with their customers and carriers. They are focused on being a lean as possible, efficient as possible, and eliminating and/or automating repetitive and monotonous tasks with technology and automation. The most important thing is that they are keeping to their roots of the family feel for their customers, carriers, and employees alike. After all, in logistics, it's all about the journey and the company you keep! Connect with Alex Website: https://www.alliancelogistix.com/ Email: aschick@alliancelogistix.com Office Phone: 559-899-3177 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/NMFTA | https://nmfta.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/
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    34 min
  • 1373. #TFCP - Nuclear Verdict Defense: Why Your DOT Files are a Legal Minefield!

    1373. #TFCP - Nuclear Verdict Defense: Why Your DOT Files are a Legal Minefield!
    Jan 26 2026

    Are you confident your compliance program would hold up under an FMCSA audit, and are you scaling your fleet without scaling your safety and risk management? Rob Carpenter from Trucksafe is back to discuss why organized compliance, defensible training, and real accountability are no longer optional in trucking!

    We explore how poor paperwork and weak policies can turn routine inspections into costly enforcement actions, why nearly 80% of driving skills are learned on the job (and how this creates serious legal exposure), and the growing accountability gap where drivers face severe penalties while carriers often escape consequences.

    We also cover FMCSA compliance reviews, ELD scrutiny, the role of technology in growing fleets, and why proactive safety training reduces accident severity and litigation risk.

    As regulatory scrutiny increases and bad actors face more exposure, carriers that invest in scalable compliance programs, driver training, and transparent documentation are the ones best positioned to protect their business and stay competitive in today's freight industry!

    Connect with Rob

    • Website: https://www.trucksafe.com/
    • LinkedIn: https://www.linkedin.com/in/rob-carpenter-cds-cdm-e-74500977/
    • Linktree: https://linktr.ee/robcarpenter

    📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

    🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

    To Find Out More About My Freight Services

    Visit https://freightcoachlogistics.com/

    🤝 Shoutout to my sponsors!👇

    • SPI Logistics | https://spi3pl.com/
    • Revenova | https://revenova.com/freightcoach/
    • NMFTA | https://nmfta.org/

    Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

    🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

    ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

    📷 https://www.instagram.com/thefreightcoach/

    🕊️ https://twitter.com/thefr8coach

    💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/
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    33 min
  • 1372. #TFCP - Scaling Globally: How Outsourcing is Changing the 3PL Game!

    1372. #TFCP - Scaling Globally: How Outsourcing is Changing the 3PL Game!
    Jan 23 2026

    What happens when sales slip, costs explode, and the market stays tough longer than anyone expected?

    How do you scale a freight brokerage without burning cash or losing focus?

    In this episode, our returning guest from Thrivemodal, Kyle Wilson, is back to explain why founders must stay relentlessly focused on business development and how outsourcing operations to the Philippines cuts monthly costs while improving scalability and service quality.

    Kyle also shares a grounded outlook on the 2026 freight market, infrastructure-driven demand, global workforce integration through cloud logistics technology, and why combining elite sales talent with lean operations is the real competitive advantage for modern freight brokerages!

    About Kyle Wilson

    For over a decade, I've been immersed in the dynamic worlds of strategic logistics and digital professionals, driven by an unwavering passion to help businesses thrive. As the founder of two successful companies, Thrivemodal and Yellow Diamond Logistics, I've witnessed firsthand the transformative power of seamless operations and a dedicated virtual workforce.

    At Thrivemodal, I've spearheaded the growth of a thriving virtual professional agency, connecting businesses across the US with exceptional talent from the Philippines. Our team of highly skilled global professionals seamlessly integrates into client operations, providing administrative, technical, and creative support that fuels business growth.

    My expertise in strategic logistics extends to Yellow Diamond Logistics, where I guide businesses in optimizing their supply chain operations. I relish the challenge of streamlining processes, reducing costs, and enhancing efficiency, empowering my clients to achieve their strategic goals.

    Whether it's navigating the complexities of logistics or harnessing the power of global staffing, I'm committed to empowering businesses to reach their full potential. I believe in forging strong partnerships, fostering innovation, and cultivating a culture of excellence.

    When I'm not strategizing in the logistics landscape or steering the Thrivemodal ship, you'll find me exploring new horizons. Let's connect and explore how Yellow Diamond Logistics and Thrivemodal can contribute to the narrative of your business journey.

    Connect with Kyle

    • Website: https://thrivemodal.com/ / https://www.yellowdiamondconsulting.com/
    • Email: kyle@thrivemodal.com

    📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

    🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

    To Find Out More About My Freight Services

    Visit https://freightcoachlogistics.com/

    🤝 Shoutout to my sponsors!👇

    • SPI Logistics | https://spi3pl.com/
    • Revenova | https://revenova.com/freightcoach/
    • NMFTA | https://nmfta.org/

    Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

    🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

    ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

    📷 https://www.instagram.com/thefreightcoach/

    🕊️ https://twitter.com/thefr8coach

    💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/
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    28 min
  • 1371. #TFCP - Legacy vs. Innovation: The Future of the Family-Owned Fleet!

    1371. #TFCP - Legacy vs. Innovation: The Future of the Family-Owned Fleet!
    Jan 22 2026

    Today's episode with John Pemberton from Pemberton Truck Lines is all about creating staying power in the trucking industry through strong company culture, uncompromising standards, and leadership accountability!

    Stay tuned as we dive into why building long-term customer relationships beats short-term rate chasing, how fleet standardization and preventive maintenance control costs and reduce breakdowns, and why fuel management, driver training, and outward-facing cameras are no longer optional for safety, liability reduction, and insurance control.

    John also shares how staying focused on what you can control - culture, maintenance, safety, and service - helps carriers navigate market volatility, regulatory pressure, and industry noise, turning challenges into growth opportunities through clarity, discipline, and long-term thinking!

    About John Pemberton

    John Pemberton is a second-generation leader at Pemberton Truck Lines, a family-owned trucking company that's been around since 1982. He's focused on building a strong, people-first operation while staying disciplined in a tough industry. Outside of trucking, John is big into endurance sports, which fits his belief that consistency, grit, and long-term thinking matter just as much in business as they do in training.

    Connect with John

    • Website: https://www.pembertontrucklines.com/
    • LinkedIn: https://www.linkedin.com/company/pemberton-truck-lines-inc./
    • Facebook: https://www.facebook.com/pembertontrucklines/

    📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

    🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

    To Find Out More About My Freight Services

    Visit https://freightcoachlogistics.com/

    🤝 Shoutout to my sponsors!👇

    • SPI Logistics | https://spi3pl.com/
    • Revenova | https://revenova.com/freightcoach/
    • NMFTA | https://nmfta.org/

    Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

    🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

    ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

    📷 https://www.instagram.com/thefreightcoach/

    🕊️ https://twitter.com/thefr8coach

    💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/
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    31 min
  • 1370. #TFCP - SCAC Code Shakeup: The New Rules for Non-Class 8 Fleets!

    1370. #TFCP - SCAC Code Shakeup: The New Rules for Non-Class 8 Fleets!
    Jan 21 2026
    What happens if you don't verify your SCAC? Is this the beginning of the end for freight fraud in non-Class 8 carriers? Joe Ohr and Holly Taylor are back on the show to discuss the launch of SCAC Verify on February 26, 2026, NMFTA's new mandatory identity and address verification program designed to close a major security gap impacting sprinters, box trucks, hotshots, and other non-Class 8 carriers! We talk about how the fast 1–3 minute verification process works using government ID, biometric selfie matching, and DMV checks across 42 states, why failure to comply could mean losing your SCAC code renewal, and how verified carriers gain a significant competitive edge with shippers, brokers, and insurers. We also cover why this move is about fraud prevention, cargo theft reduction, and carrier trust, how it creates a clean accountability paper trail without storing personal data, and why this standard is likely a preview of future FMCSA and federal regulations. The bottom line of our conversation? This is a leveling of the playing field, a trust signal for legitimate carriers, and potentially a path to lower insurance premiums in a market that has been crushed by fraud! Visit https://nmfta.org/scac/ to learn more! About Joe Ohr and Holly Taylor Joe Ohr has more than two decades of experience in technical operations, customer success management, customer support, and product support. Currently serving as the Chief Operating Officer for the National Motor Freight Traffic Association, Inc. (NMFTA)™, he plays a pivotal role in helping to advance the industry through digitization, classification, and cybersecurity. Prior to Ohr's role at NMFTA, he served as in numerous engineering and operations positions at Qualcomm and Eaton, and most recently held the position of Senior Vice President of Operations/Customer Experience at Omnitracs. Throughout his career, Ohr has provided strategic guidance, vision, and a roadmap for addressing long-term customer challenges. He has played a key role in accelerating revenue growth and has collaborated closely with IT, product, and engineering teams to foster stronger partnerships with strategic customers and peers. Additionally, Ohr has overseen post sales customer support and service teams, as well as operations, managing a workforce of over 400 individuals. He holds multiple certifications such as CCNA from Cisco and MCSE from Microsoft and earned his Bachelor of Science in Education from the Ohio State University. Due to his contributions to the industry, he earned a spot in the Inner Circle in 2015 and 2018 from Qualcomm and Omnitracs. Holly Taylor is the Director of Product at the National Motor Freight Traffic Association, Inc. (NMFTA)™. In her current role, Holly leverages her diverse background to lead cross-functional teams, shape strategic product visions, as well as anticipate and deliver solutions that exceed market expectations. Her unique blend of technical expertise and leadership skills has driven product success and customer satisfaction, positioning her as a pivotal force in shaping the future of NMFTA's products. With over 24 years of extensive experience in the software industry, Holly is a seasoned professional known for driving innovation and excellence across the product lifecycle. She began her career as a Technical Writer, where she honed a meticulous attention to detail and a deep understanding of user needs. Progressing to roles such as Documentation Manager and eventually Senior Product Manager, she built a reputation for transforming complex technical concepts into clear and intuitive applications. Holly earned her Bachelor of Arts in English from Penn State and a Masters of Arts in English from SNHU. She also received a Graduate Certificate in Publishing from the University of Denver. During her time at Oracle, Holly was a member of Oracle Women's Leadership and a charter member of OWL at the Columbia, MD location. 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/NMFTA | https://nmfta.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/
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    33 min
  • 1369. #TFCP - 5 Hard Truths: What I Wish I Knew Before Starting My Business!

    1369. #TFCP - 5 Hard Truths: What I Wish I Knew Before Starting My Business!
    Jan 20 2026

    Today, let's talk straight about why firm quotes matter, how cash flow mismanagement (not lack of freight) kills brokers, and why securing contracts early beats chasing top-line revenue!

    Listen as I share more about the use of smart freight technology, focusing on automating what already works instead of wasting money on shiny tools, the real power of strong transportation networks when problems arise, and why niche specialization like flatbed and open-deck freight shortens sales cycles fast.

    Finally, I highlight the rising insurance and regulatory costs and why tight expense audits and flexible budgeting are non-negotiable if you want to stay profitable in today's freight brokerage market!

    📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

    🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

    To Find Out More About My Freight Services

    Visit https://freightcoachlogistics.com/

    🤝 Shoutout to my sponsors!👇

    • SPI Logistics | https://spi3pl.com/
    • Revenova | https://revenova.com/freightcoach/
    • NMFTA | https://nmfta.org/

    Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

    🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

    ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

    📷 https://www.instagram.com/thefreightcoach/

    🕊️ https://twitter.com/thefr8coach

    💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/
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    32 min
  • 1368. #TFCP - The SCOTUS Showdown: Will Broker Liability Kill the 3PL?!

    1368. #TFCP - The SCOTUS Showdown: Will Broker Liability Kill the 3PL?!
    Jan 19 2026

    Are Midwest reefer lanes really more stable than the headlines say, and where are the real profit opportunities hiding right now?

    In this episode, we break down the following topics:

    • Why long-term freight market stability still exists in key Midwest reefer lanes
    • Why predictable, Monday-through-Thursday lane pricing beats chasing volatile spot spikes and regional freight lanes are outperforming national averages
    • How accepting short-term losses can build long-term carrier and customer trust
    • The new FMCSA broker bond rule requiring a $75,000 bond with a strict seven-day compliance window and its impact on carrier protection, double brokering, and freight fraud
    • What the C.H. Robinson Supreme Court broker liability case could mean for broker risk, federal preemption, and future litigation

    Links for the Articles:

    • https://www.overdriveonline.com/regulations/article/15814887/fmcsa-rule-cracking-down-on-brokers-takes-effect?utm_term=VersionB&utm_medium=email&utm_content=01-16-2026&utm_campaign=OV_NL_Overdrive+Daily&utm_source=OV_NL_Overdrive+Daily&ust_id=54d6706648435fb9e1036ef191e8654ced2027fa
    • https://www.freightwaves.com/news/c-h-robinson-makes-its-legal-written-case-before-scotus-on-broker-liability

    📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

    🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

    To Find Out More About My Freight Services

    Visit https://freightcoachlogistics.com/

    🤝 Shoutout to my sponsors!👇

    • SPI Logistics | https://spi3pl.com/
    • Revenova | https://revenova.com/freightcoach/
    • NMFTA | https://nmfta.org/

    Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

    🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

    ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

    📷 https://www.instagram.com/thefreightcoach/

    🕊️ https://twitter.com/thefr8coach

    💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/
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    30 min
  • 1367. #TFCP - FMCSA vs. TQL: Is Broker Transparency Finally Coming to Freight?!

    1367. #TFCP - FMCSA vs. TQL: Is Broker Transparency Finally Coming to Freight?!
    Jan 16 2026

    The "Black Box" of freight brokerage is under fire. On this episode of #TheFreightCoach, we break down the explosive petition calling for the FMCSA to suspend TQL's authority over broker transparency waivers. Is the era of contracting out of 49 CFR § 371.3 finally coming to an end?

    We're diving deep into the 2026 Regulatory Purge:

    • FMCSA vs. TQL: Why carrier advocacy groups are pushing for a total suspension of authority and what it means for your right to see the records.
    • The ELD Blacklist: The FMCSA isn't slowing down. We discuss the latest hardware revocations and the March 15th deadline you can't afford to miss.
    • State-Level Teeth: Why Wyoming, Oklahoma, and Missouri are bypassing federal norms to implement $3,000 fines and jail time for English Language Proficiency (ELP) violations.
    • Carrier Liability: The "12-Hour Rule" that could see your cargo forcibly transferred if your driver fails a roadside language test.

    Stop operating in the dark. Whether it's transparency, tech, or new state laws, we're giving you the data you need to protect your authority.

    📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

    🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

    To Find Out More About My Freight Services

    Visit https://freightcoachlogistics.com/

    🤝 Shoutout to my sponsors!👇

    • SPI Logistics | https://spi3pl.com/
    • Revenova | https://revenova.com/freightcoach/
    • NMFTA | https://nmfta.org/

    Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

    🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

    ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

    📷 https://www.instagram.com/thefreightcoach/

    🕊️ https://twitter.com/thefr8coach

    💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/
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    29 min