𝘾𝙤𝙣𝙨𝙞𝙙𝙚𝙧 𝙩𝙝𝙚 𝙩𝙤𝙤𝙩𝙝𝙗𝙧𝙪𝙨𝙝 ...

Or, 𝘄𝗵𝗲𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗱𝗼 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝗮𝗹 𝗶𝗺𝗽𝗮𝗰𝘁𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗼𝗰𝗰𝘂𝗿 — 𝗮𝗻𝗱 𝗮𝗿𝗲 𝘄𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗹𝗮𝗰𝗲𝘀?

Check out episode #69 of Climate+ Podcast with lifecycle analysis expert guest John Beath of John Beath Environmental, LLC!

Highlights include ...

+ 𝘾𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙞𝙣𝙜 𝘼𝙨𝙨𝙪𝙢𝙥𝙩𝙞𝙤𝙣𝙨 𝘼𝙗𝙤𝙪𝙩 𝙄𝙢𝙥𝙖𝙘𝙩 𝙇𝙤𝙘𝙖𝙩𝙞𝙤𝙣

Lifecycle analysis often reveals counterintuitive results, with the biggest environmental impacts frequently occuring upstream in raw material extraction and processing, downstream in consumer use patterns, and in unexpected places like transportation or packaging.

+ 𝙏𝙝𝙚 "𝙐𝙨𝙚 𝙋𝙝𝙖𝙨𝙚" 𝙍𝙚𝙫𝙚𝙡𝙖𝙩𝙞𝙤𝙣

The toothbrush example perfectly illustrates this inquiry: the impact isn't primarily in manufacturing the toothbrush — it's in the hot water consumers use while brushing. In fact, the "use phase" often dominates total lifecycle impact, so we need to think beyond the factory gate.

life cycle analysis, sustainability, circular economy, environmental impact, supply chain emissions, carbon footprint, recycling, human behavior, energy efficiency, consulting

𝙃𝙤𝙬 𝙞𝙨 𝙘𝙤𝙧𝙥𝙤𝙧𝙖𝙩𝙚 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙚𝙫𝙤𝙡𝙫𝙞𝙣𝙜 𝙞𝙣 𝙩𝙝𝙚 𝙘𝙪𝙧𝙧𝙚𝙣𝙩 𝙥𝙤𝙡𝙞𝙩𝙞𝙘𝙖𝙡 𝙖𝙣𝙙 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙘𝙡𝙞𝙢𝙖𝙩𝙚, 𝙖𝙣𝙙 𝙬𝙝𝙖𝙩 𝙙𝙤𝙚𝙨 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙡𝙤𝙤𝙠 𝙡𝙞𝙠𝙚 𝙞𝙣 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙚?

Check out this great new episode of Climate+ Podcast with Lane Jost, head of sustainability and governance advisory at public relations giant Edelman Smithfield!

+ the evolution of sustainability language and concepts and how the terminology and approach has shifted over time

+ the political challenges facing sustainability, - including "green hushing" where companies are doing legitimate sustainability work but are reluctant to talk about it publicly due to potential political backlash

+ the disconnect between sustainability reporting and business reality

+ connecting sustainability to core business strategy and unique company circumstances like investors, geographies, supply chains, growth ambitions.

𝗛𝗼𝘄 𝘀𝗵𝗼𝘂𝗹𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀 𝘁𝗼 𝘁𝗵𝗿𝗶𝘃𝗲 𝗮𝗺𝗶𝗱 𝗿𝗮𝗽𝗶𝗱 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝘄𝗵𝘆 𝗺𝗶𝗴𝗵𝘁 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 '𝗳𝗮𝘀𝘁 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿' 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗮𝗶𝗹 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗻𝗲𝘄 𝗲𝗿𝗮?

For my guest Lukas N.P. Egger at SAP Signavio, AI represents a fundamentally different type of transformation where being a fast follower—a strategy that worked well in previous technological shifts like cloud and mobile—may no longer be effective. Here's why:

1. 𝙋𝙧𝙚𝙫𝙞𝙤𝙪𝙨 𝙩𝙧𝙖𝙣𝙨𝙛𝙤𝙧𝙢𝙖𝙩𝙞𝙤𝙣𝙨 𝙧𝙚𝙬𝙖𝙧𝙙𝙚𝙙 𝙬𝙖𝙞𝙩𝙞𝙣𝙜: Incumbents could afford to let the market shake out, identify winners, then use their financial resources to quickly adopt proven technologies.

2. 𝘼𝙄 𝙘𝙝𝙖𝙣𝙜𝙚𝙨 𝙩𝙝𝙚 𝙧𝙪𝙡𝙚𝙨: The technology is highly democratized (anyone can access it for free), evolves at unprecedented speed, and requires deep organizational change rather than just technology implementation. Those who wait risk falling too far behind to catch up.

3. 𝙎𝙪𝙘𝙘𝙚𝙨𝙨 𝙧𝙚𝙦𝙪𝙞𝙧𝙚𝙨 𝙚𝙭𝙥𝙚𝙧𝙞𝙢𝙚𝙣𝙩𝙖𝙩𝙞𝙤𝙣 𝙖𝙣𝙙 𝙘𝙪𝙡𝙩𝙪𝙧𝙖𝙡 𝙨𝙝𝙞𝙛𝙩: Organizations need to start experimenting now, develop AI literacy across their workforce, and fundamentally rethink how they operate—not just bolt AI onto existing processes.

This 67th episode of Climate+ Podcast challenges conventional wisdom about technology adoption strategy, arguing that AI demands a more proactive, experimental, and transformative approach than previous innovations.

𝗘𝗹𝗲𝗰𝘁𝗿𝗶𝗰 𝘂𝘁𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗮𝗿𝗲 𝗳𝗮𝗰𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝘄𝗼 𝘂𝗻𝗽𝗿𝗲𝗰𝗲𝗱𝗲𝗻𝘁𝗲𝗱 𝗮𝗻𝗱 𝗺𝗼𝗻𝘂𝗺𝗲𝗻𝘁𝗮𝗹 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀: 𝗱𝗲𝗰𝗮𝗿𝗯𝗼𝗻𝗶𝘇𝗶𝗻𝗴 𝗲𝗹𝗲𝗰𝘁𝗿𝗶𝗰𝗶𝘁𝘆 𝘀𝘂𝗽𝗽𝗹𝗶𝗲𝘀 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗶𝗻𝗴 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴𝗹𝘆 𝗲𝗹𝗲𝗰𝘁𝗿𝗶𝗳𝗶𝗲𝗱 𝗲𝗻𝗱-𝘂𝘀𝗲𝘀. 𝗛𝗼𝘄 𝘁𝗼 𝗮𝗱𝗱𝗿𝗲𝘀𝘀 𝘁𝗵𝗲𝘀𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝘄𝗵𝗶𝗹𝗲 – 𝗼𝗵, 𝗯𝘆 𝘁𝗵𝗲 𝘄𝗮𝘆 – 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝗶𝗻𝘁𝗿𝗶𝗰𝗮𝘁𝗲 𝗲𝗹𝗲𝗰𝘁𝗿𝗶𝗰 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗿𝗲𝗹𝗶𝗮𝗯𝗹𝘆 𝗮𝗻𝗱 𝗮𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗹𝘆 𝗲𝘃𝗲𝗿𝘆 𝗺𝗶𝗻𝘂𝘁𝗲 𝗼𝗳 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆?

Check out episode 66 of the Climate+ Podcast, with guest Gregory Rouse at EPRI!

#climatechange #climatetech #innovation #climatepluspodcast #podcast #technology #changemanagement #climatesolutions #sustainability #adapation #resilience #environmentaljustice #climatejustice #climatepodcast #sustainabilitycareers #climatecareers #impactinvesting #energy #electricity #transportation #evs

𝗛𝗼𝘄 𝗗𝗼 𝗬𝗼𝘂 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗧𝗵𝗮𝘁 𝗖𝘂𝘁𝘀 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗡𝗼𝗶𝘀𝗲 𝗶𝗻 𝗧𝗼𝗱𝗮𝘆'𝘀 𝗖𝗿𝗼𝘄𝗱𝗲𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲?

In this illuminating episode #65 of Climate+ Podcast, Lincoln sits down with digital marketing expert Stephanie Schwab, founder and CEO of @Cracker Jack Marketing, to tackle one of the most pressing challenges professionals face today: 𝙢𝙖𝙠𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙫𝙤𝙞𝙘𝙚 𝙝𝙚𝙖𝙧𝙙 𝙞𝙣 𝙖𝙣 𝙞𝙣𝙘𝙧𝙚𝙖𝙨𝙞𝙣𝙜𝙡𝙮 𝙨𝙖𝙩𝙪𝙧𝙖𝙩𝙚𝙙 𝙢𝙚𝙙𝙞𝙖 𝙚𝙣𝙫𝙞𝙧𝙤𝙣𝙢𝙚𝙣𝙩.

𝗛𝗼𝘄 𝗰𝗮𝗻 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝗶𝗲𝘀 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀 𝗳𝗿𝗼𝗺 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗶𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗶𝗼𝗻𝘀 𝗶𝗻𝘁𝗼 𝗮𝗰𝘁𝗶𝘃𝗲 𝗮𝗴𝗲𝗻𝘁𝘀 𝗼𝗳 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗰𝗵𝗮𝗻𝗴𝗲 𝗯𝘆 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗮𝘀 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝗶𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀?

Find out in Climate+ Podcast epsiode 64 with Professor Werner Lang, Vice President at the Technical University of Munich (TUM), to explore the transformative power of "living labs" in advancing campus sustainability.

Werner shares how TUM is turning its campus into a real-world laboratory where students don't just learn about sustainability—they actively create solutions to tackle it. From shifting an entire campus away from fossil fuels to carbon neutrality in less than two years (a goal initially met with skepticism from university leadership), Werner demonstrates how embracing students as genuine contributors rather than passive learners can drive remarkable change.

This episode is essential listening for university administrators, sustainability professionals, students, and anyone interested in how educational institutions can become engines of climate innovation and systemic change.

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗽𝗮𝘀𝘀𝗶𝘃𝗲 𝗵𝗼𝘂𝘀𝗲 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝘄𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿?

In this compelling episode #62 of Climate+ Podcast, Lincoln sits down with architect Mark Miller to explore the revolutionary world of passive house design and net-zero energy buildings. Mark shares his journey from traditional architecture to becoming a certified passive house consultant, explaining how these ultra-efficient homes can use 80-90% less energy than conventional buildings. The conversation reveals how Mark has mastered the science of balancing every BTU of energy coming in and out of a building, creating homes that perform at extraordinary levels while maintaining superior comfort for their inhabitants.

For anyone interested in sustainable building, energy efficiency, or the future of residential construction, this episode offers invaluable insights into how we can dramatically reduce our environmental impact while creating healthier, more comfortable living spaces!

- 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗹𝗮𝗿𝗴𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗱𝗿𝗶𝘃𝗲 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘄𝗵𝗶𝗹𝗲 𝗶𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝘀𝗵𝗮𝗿𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝘃𝗮𝗹𝘂𝗲 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆?

- 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗖𝗵𝗶𝗲𝗳 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗰𝗮𝗿𝗲𝗲𝗿 𝗽𝗮𝘁𝗵𝘀 𝘁𝗼 𝘁𝗵𝗮𝘁 𝗿𝗼𝗹𝗲?

Don't miss episode #63 of Climate+ Podcast, a wide-ranging discussion with D. Evan van Hook of Viridi of sustainability, the role of the CSO, and how CSOs drive both business and climate/environmental value in a corporate setting.

Keywords: Chief Sustainability Officer, sustainability, energy efficiency, shareholder value, environmental impact, climate change, corporate responsibility, energy transition, green technology, resource management