In this episode of The Clerics of Marketing, Adam and Brian kick things off with a hilarious parenting story involving a stunt-happy five year old, a broken baby gate, and an intense scavenger hunt that ends with some gentle psychological warfare. From there, they jump straight into a real conversation about AI and the rising trend of contractors trying to replace an entire marketing department with a twenty dollar subscription.

Adam shares a story from a contractor group about someone who almost paid a consultant to build complex automations before discovering that another AI tool could knock it out in a few hours. That sparks a deeper discussion on why AI is powerful but not a full replacement for strategy, local market understanding, or real human experience. The guys break down the trap of set it and forget it marketing, show how AI defaults to generic suggestions with no nuance, and demonstrate the difference between asking an AI for ideas and actually giving it direction, context, and expertise.

You’ll hear examples of how The Marketing Clerics uses AI as a tool, not a department. They walk through real use cases for contractors including research, persona development, content repurposing, simplifying complex explanations, building templates, and speeding up communication. Adam even shares one of his custom agents that takes a single analogy and explodes it into dozens of social post concepts and talking head prompts.

Adam and Brian also break down when you should never rely on AI: strategy, brand voice, ideation, images of your team, or anything that requires real understanding of homeowners. The message is simple. AI should amplify your expertise, not pretend to have it.

If you’ve ever wondered how to use AI the right way in your contracting business without losing your authenticity or sabotaging your brand, this episode gives you a practical roadmap with plenty of laughs along the way. Tune in for real talk, real tactics, and a reminder that automation will never replace your experience in the field. Subscribers get new weekday episodes at 7 a.m.

In this episode of The Clerics of Marketing, Adam and Brian are finally back together in the studio and they jump right into the real work behind effective social media for home service businesses. After a fun opener about early mornings, noise canceling headphones, and a full blown NF rap session, the guys shift into a practical, step by step breakdown of how to build a social strategy that actually performs.

They walk through how to review the last 30 to 90 days of your content, what metrics matter, and why view counts alone do not tell the real story. Adam and Brian explain how to compare posts, identify what is working, cut what is not, and study the details that drive engagement and conversions. They also show how platforms differ, why TikTok and LinkedIn may outperform Facebook in certain trades, and why chasing virality is a trap that often leads nowhere.

The episode also gives a full behind the scenes look at The Marketing Clerics internal process. You will hear how the team analyzes insights, collaborates with clients, drafts content, designs graphics, runs quality checks, and schedules posts based on data driven timing. The conversation highlights why custom content beats cookie cutter templates and how a consistent strategy keeps you from wasting time on posts that never move your business forward.

If you are a contractor trying to figure out what to post, how to grow your presence, or how to turn social media into real conversations and real work, this episode gives you a clear, simple roadmap you can start using today.

In this solo episode of the Clerics of Marketing podcast, Adam opens up about the daily chaos every business owner understands. Too much to do, not enough time, and the constant pressure to keep moving forward. From that honest moment, he shifts into a practical walk through what it actually looks like to start working with a marketing partner who takes the time to understand your business, your brand, and your goals.

Adam breaks down the difference between a high volume agency experience and the hands on approach at The Marketing Clerics. He explains what really happens in those first few weeks, from the sales call to the pre call with operations, to the kickoff meeting where the full team is introduced. He also shares how the team builds your brand kit, organizes your services, sets up your local SEO tools, configures automations, launches your Google Business Profile plan, and prepares your content strategy.

You will also hear a first look at the new 2026 Marketing Clerics model. Adam talks about how the new structure will simplify onboarding, streamline client communication, and give contractors a more predictable and high touch experience. The upcoming model focuses on clarity, clean processes, and scalable add ons that give business owners more control over their marketing.

If you want to understand what a real partnership looks like, how your onboarding will flow, and what changes are coming in 2026, this episode gives you the full picture with none of the fluff. Subscribe for weekday episodes at 7 a.m. and stay connected as the 2026 model unfolds.