What is Super Bowl week really like when you’re covering it as media?

In this episode, Cassandra McClure takes you inside her first Super Bowl as a credentialed journalist — from picking up her badge at Moscone Center to sitting front row at NFL Honors, backstage with comedians and musicians, and moving between luxury fashion experiences, charity galas, and invitation-only industry rooms.

Along the way, Cassandra shares what viewers never see on television: how Media Row is built, how relationships open doors, where athletes and executives actually network, and the physical stamina it takes to operate at this level.

You’ll hear behind-the-scenes moments from events supporting youth programs, hunger relief, and the NFL Wives Association, plus encounters with some of the biggest names in sports, entertainment, comedy, and music.

And because this was her first Super Bowl week, Cassandra also breaks down the lessons she learned — how VIP access really works, why you can’t attend everything, how referrals shape invitations, and the practical tips that helped her survive nonstop glam, wardrobe changes, and marathon days.

If you’ve ever wondered how creators rise from outside the rope to inside the room, this episode is your playbook.

https://Cassandramcclure.com.

If you keep marketing to the same audience over and over again, you’re not building demand — you’re draining it.

In this candid episode, Cassandra breaks down one of the biggest mistakes founders, creators, and event producers make: promoting to the same circle without ever checking in on where people actually are in their lives.

From audience fatigue and unfollows… to collaborations that fall flat… to a real-life lesson with another event producer, this episode exposes the energetic and strategic traps most entrepreneurs don’t even realize they’re falling into.

You’ll learn:

• Why your audience stops responding (and what it really means)

• How nonstop event promotion can make you look desperate

• Why collaboration beats shouting into your own void

• The importance of actual human conversations in marketing

• What happens when expectations aren’t clear between partners

• Why contracts and boundaries matter more than good intentions

• And how even seasoned founders have to re-learn basic lessons

This episode is a masterclass in protecting your brand, nourishing your community, and collaborating from a place of clarity — not chaos.

A must-listen for founders, event producers, and anyone tired of feeling like they’re “selling” instead of connecting.

Cassandramcclure.com

Why Cassandra believes collaboration always wins over competition — and how this mindset has helped her retain the same designers, photographers, and partners for over a decade while growing her clean living empire.

In an industry known for burnout and high turnover, Clean Living founder and strategist Cassandra McClure reveals how she’s kept the same designers, photographers, and creative partners for over a decade.

This episode dives deep into her community over competition philosophy — why collaboration beats control, and how nurturing genuine relationships can create unstoppable business momentum.

Cassandra shares the real strategies behind her agency’s longevity: from warm introductions and consistent communication to shared growth through media partnerships, retreats, and co-branded events.

You’ll learn how to:

✨ Build loyalty in a freelance-driven industry

✨ Turn clients and collaborators into long-term partners

✨ Grow your business by helping others grow theirs

✨ Use events, podcasts, and newsletters to keep your network alive

✨ Create a brand ecosystem where everyone wins

If you’re a founder, creative entrepreneur, or strategist trying to balance your own business while leading others — this episode will inspire you to redefine success through collaboration and connection.

🎧 Tune in to discover how Cassandra built a thriving agency by doing business differently — with heart, intention, and community at the core.

Learn more at Cassandramcclure.com

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