In this episode of The AI Moment, Jonathan Wagstaffe and I dive into the fallout from Super Bowl weekend, where Anthropic’s creative ad campaign put OpenAI firmly in the firing line. We explore the "rattled" response from Sam Altman and what it reveals about the high-stakes battle for AI dominance as we move into 2026.

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We are witnessing the "Netscape moment" for ChatGPT.

Despite their massive head start, OpenAI’s market share has plummeted from 95% to roughly 50% in just one year as Gemini and Claude gain serious traction. As these platforms shift from providing utility to seeking aggressive monetisation, the user experience is changing rapidly.

• The Monetisation Shift: ChatGPT is introducing $60 CPM ads into their free and "near-free" tiers. I believe this is a "dirty secret" that could be reductive to the user experience, potentially driving users toward cleaner alternatives like Claude.

  Developer Sentiment is Shifting: While ChatGPT has the numbers in places like Texas, the "geeks and freaks" are moving. Developers and product leaders are increasingly building on Claude, and where the developers spend their money is usually where the industry stays.

• Trust as the New SEO: We are moving away from a "click-based" economy toward a "recommendation economy". Being part of the AI’s actual answer is now more valuable than being the top result on a search page.

• Low "Switching Costs": It is remarkably easy to "one-click copy" prompts and libraries from one LLM to another. If an AI vendor dents your trust with intrusive ads, your team can pivot to a competitor almost instantly.

• The Core Message for Leaders: Stop worrying about traffic acquisition and start focusing on trust positioning. In 2026, the winner won't be the loudest advertiser, but the brand that the AI chooses to recommend as the most credible answer.