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Charlotte Berger (@charlottebergerpr) is the founder of CBPR, a Charleston-based PR and marketing firm she launched in May 2020 after being let go during COVID. She's grown her team to 12, been named a 40 Under 40, Woman of Influence, and SC 500 winner. Charlotte has spent over a decade in PR, social media, and influencer marketing, representing hotels, restaurants, CPGs, and nonprofits across the Southeast.

In this conversation, Charlotte reveals:

• How a follower count can be a vanity metric – and what actually matters for ROI
• How she uses AI (ChatGPT and Claude) to streamline client work without losing the human touch
• The hard truth about marketing: no amount of PR can fix a bad product or experience
• Why Facebook still drives more business than Instagram or TikTok for most industries

This is a conversation about authentic marketing, building agency culture, and why real connections beat vanity metrics every single time.

Follow CLP: @charlestonsleadingproducers

Timestamps: 00:00 What CBPR Actually Does (It's More Than Social Media)
03:57 The First Step to Getting People to Engage With Your Content
07:45 Why You Don't Need to Be a Publicist to Pitch Journalists
09:30 How Charlotte Uses AI in 2026 (ChatGPT, Claude, and Otter)
13:20 The Hard Truth About Marketing No One Wants to Hear
16:45 Why Follower Count Is a Vanity Metric
19:10 Where to Start Your Branding Journey (Target Audience and Competitor Analysis)
22:30 Why Facebook Still Outperforms Instagram for Most Businesses
24:15 Building the Marketing Mavens: 30+ Women Agency Owners Supporting Each Other
27:50 The One Thing Charlotte Would Tell Her May 2020 Self

About Charleston's Leading Producers: Weekly conversations with the highest-producing real estate agents in Charleston. No fluff. No theory. Just proven strategies from agents doing the work and getting the results.

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Sarita Kauffman (@thekauffmangroup) holds a degree in international business from Brazil and leads the Kauffman Group – a tight-knit, multilingual team that recently partnered with Better Homes and Gardens Real Estate in Summerville. Her team serves some of Charleston's most diverse client bases.

In this conversation, Sarita reveals:

• Why agents who leave her team come back – and what that says about culture
• How her international business background shaped the way she structures her team
• The AI tools her team is building from scratch to eliminate 80-90% of agent busywork

This is a conversation focused on team building, technology implementation, and creating a business where people actually want to work – not just collect a paycheck.

Follow CLP: @charlestonsleadingproducers
Connect with the Kaufman Group: Text 843-890-2545

Timestamps:

00:00 Building a Team Culture Agents Don't Want to Leave
03:30 International Business Meets Real Estate
06:45 Why the Kaufman Group Partnered with Better Homes and Gardens
09:20 Serving Charleston's Multilingual Community
12:50 What New Agents Actually Need to Succeed
16:15 The AI Strategy That Will Change Everything in 2026
20:40 Let Salespeople Sell: Eliminating Agent Burnout
24:30 Giving Back to the Community Through Schiffa Clinic
28:10 The Kaufman Group's Vision for 2026

About Charleston's Leading Producers: Weekly conversations with the highest-producing real estate agents in Charleston. No fluff. No theory. Just proven strategies from agents doing the work and getting the results.

Send us a text

Lauren Davis (@ldavisrealtor) is a United States Air Force Academy graduate who served as a lieutenant in Iraq negotiating multi-million dollar government contracts. She closed 32 deals her first full year in real estate, scaled to over $19 million in volume in 2025, and just launched her own brokerage – Valor & Vine Realty.

In this conversation, Lauren reveals:

• How negotiating $25 million government contracts made her fearless in real estate negotiations
• Why she refused to use a transaction coordinator her first two years (and why new agents shouldn't either)
• The discipline and structure that separates top producers from everyone else

This is real talk from an agent who started from complete scratch in a new market, sacrificed time to build momentum, and proved that military-level discipline applied to real estate creates unstoppable results.

Follow CLP: @charlestonsleadingproducers

Email Lauren for more info about Valor & Vine Realty: lmdavisrealestate@gmail.com

Timestamps:
00:00 From Military Contracts to Real Estate
03:45 How Discipline and Structure Drive Production
06:20 Closing 32 Deals Year One From Scratch
09:15 The Hardest Truth About Real Estate Success
14:30 Negotiating Government Contracts vs Real Estate Deals
18:10 Why New Agents Shouldn't Use Transaction Coordinators
22:35 Facebook Over Instagram: Where Real Business Comes From
26:50 The Offers That Sting (And Why They Still Happen)
31:15 Balancing Three Kids and Top Production
35:40 Launching Valor & Vine Realty in 2026

About Charleston's Leading Producers: Weekly conversations with the highest-producing real estate agents in Charleston. No fluff. No theory. Just proven strategies from agents doing the work and getting the results.