In this episode of Changing Lanes: The Hooks Playbook, Kip Hooks, Owner of Hooks Lincoln in Fort Worth, Texas, sits down to discuss a topic that doesn’t always get the spotlight in the automotive industry — but drives everything behind the scenes: character.

Dealerships often focus on process, pricing, inventory, and performance. But as Kip explains, none of it works without the right people. And the right people are defined first and foremost by character.

From hiring decisions to leadership standards, from the sales floor to the service drive, Kip shares why integrity is the true competitive advantage — and why doing the right thing when nobody’s watching still matters more than ever.

As a third-generation dealer, Kip reflects on how legacy, leadership, and customer experience are all rooted in a simple principle: your word is your bond. He explains why he hires for character over experience, how culture follows leadership, and why long-term trust will always outperform short-term wins.

The conversation also explores how character shows up in real dealership moments — handling mistakes, guiding customers instead of “selling” them, building lasting relationships, and creating an environment where people want to return, not because they have to, but because they trust the experience.

This episode isn’t just for dealers. It’s for anyone who believes how you do business matters just as much as what you do.

In this episode, you’ll hear:

• Why character is doing the right thing when nobody’s watching
• Why hiring for character matters more than hiring for skill
• How leadership behavior shapes culture
• Why service is the backbone of long-term customer trust
• How mistakes become opportunities to reinforce values
• Why relationships, not transactions, drive real success
• What truly makes a great dealership

If you believe integrity still matters in business — this episode is for you.

Subscribe to Changing Lanes: The Hooks Playbook wherever you get your podcasts and follow along for more conversations on leadership, legacy, and building a business the right way.

Stop by Hooks Lincoln in Fort Worth, Texas
Visit us online: www.hookslincoln.com
Find us on Google: Hooks GBP

Follow Kip Hooks: www.linkedin.com/in/kip-hooks-6723046a/

Podcast Directed and Produced by: www.hiredgunsagency.com

In this special episode of Changing Lanes: The Hooks Playbook, Dealer Principal Kip Hooks is joined by his brother Kory Hooks for an open and thoughtful conversation about family, leadership, and the values that have shaped generations of the Hooks name in the automotive world.

Though they each lead their own dealerships today, Kip and Kory share a deep-rooted history in the car business—one built on lessons passed down from their grandfather and father, a commitment to doing right by people, and a belief that relationships matter more than transactions. In this episode, they reflect on how growing up in a multi-generation dealership family influenced their paths, their leadership styles, and the way they approach decisions every day.

Listeners will hear honest insights on:

• Finding their individual paths within a shared family legacy
• The realities of growing up in the car business
• How different strengths and perspectives shape leadership
• Common misconceptions about running a dealership
• Why integrity, transparency, and people-first values still win

Whether you’re part of a family business, in the automotive industry, or simply appreciate stories rooted in character and community, this episode offers a genuine look at what it means to carry a legacy forward—while leading in your own way.

Stop by Hooks Lincoln in Fort Worth, Texas
Visit us online: www.hookslincoln.com
Find us on Google: Hooks GBP

Follow Kip Hooks: www.linkedin.com/in/kip-hooks-6723046a/

Podcast Directed and Produced by: www.hiredgunsagency.com

This episode of Changing Lanes: The Hooks Playbook takes you behind the scenes of a service model that’s transforming the ownership experience at Hooks Lincoln. Kip Hooks, Owner of Hooks Lincoln, shares how remote service, valet pickup and delivery, and mobile maintenance have evolved into cornerstone offerings designed to make car care effortless.

Discover how these services began decades ago as small, customer-first gestures and grew into a fully scaled, highly organized system built around convenience, communication, and trust. Kip explains why character-driven team members, precise logistics, and constant improvement are essential to delivering a seamless experience—whether customers are at home, at work, or anywhere in between.

Listeners will learn:

• How Hooks Lincoln scaled its remote service program beyond one-off pickups
• Why customer inconvenience—not industry trends—sparked the earliest innovations
• What makes Hooks Lincoln’s approach uniquely personal and dependable
• The behind-the-scenes planning that ensures punctual, smooth appointments
• How mobile service brings recalls, maintenance, and software updates directly to the customer
• Why strong people, intentional processes, and continuous learning shape every aspect of service

For anyone curious about whether pickup and delivery service is truly worth it—or how a dealership can make car care feel effortless—this episode offers an inside look at a philosophy built around doing things the right way.

Subscribe, rate, and share to help others discover a better way to experience vehicle ownership.

Stop by Hooks Lincoln in Fort Worth, Texas
Visit us online: www.hookslincoln.com
Find us on Google: Hooks GBP

Follow Kip Hooks: www.linkedin.com/in/kip-hooks-6723046a/

Podcast Directed and Produced by: www.hiredgunsagency.com